David Giannetto to be a guest on PRNewswire’s Twitter #ConnectChat Tuesday Feb. 3 at 3:00pm Eastern

Join David Giannetto and the staff of PRNewswire for the first Big Social Mobile twitter chat. Follow hash tag #ConnectChat on Tuesday Feb. 3rd from 3-4:00 pm Eastern to join the conversation to ask your questions about how to become “Big Social Mobile,” capturing the hearts and minds of the new social consumer, and winning in the new social economy.

For more information on the chat got to: prn.to/1DcJNJx

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Definitioner

Social Consumer

is a term first used by David Giannetto in Big Social Mobile to label those consumers that, regardless of demographics such as age, race, geography, etc., utilize social platforms, mobile technology, and the information that these technologies and the internet makes available, during the buying process. This allows these consumers to interact with companies from a position of power, and changes the basic nature of what companies must do to effectively convert them from consumer to customer. These consumers are different in more ways than just the information they use. They desire to purchase from companies that are aligned with their beliefs and values, and companies that operate in a more transparent and consistent manner stressing true value, not perceived value. See graphic 8.2 in Big Social Mobile. In short, Social Consumers use information not provided by a company to make a buying decision about that company’s products or services—3^rd party reviews, social recommendations, competitive information, or just educational information.

Social Economy

is a term first used by David Giannetto in Big Social Mobile to show the influence of social media and mobile technology on the buying behavior of a growing segment of consumers (called social consumers in Big Social Mobile) that collectively are counterbalancing the corporate-consumer relationship for the first time in over 500 years. The social economy has all of the market dynamics created by capitalism, but because of the power of social consumers (made possible by social and mobile) and their desire to purchase from companies that are aligned with their beliefs and values, companies are forced to operate in a more transparent, consistent manner that stresses true value and not perceived value in order to earn revenue and maximize customer lifetime value (CLV). See graphic 3.1 in Big Social Mobile.

Twitter Chat 2/3 – PRNewswire #ConnectChat

David Giannetto to be a guest on PRNewswire’s Twitter #ConnectChat Tuesday Feb. 3 at 3:00pm Eastern

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Twitter Chat 2/3 – PRNewswire #ConnectChat

David Giannetto to be a guest on PRNewswire’s Twitter #ConnectChat Tuesday Feb. 3 at 3:00pm Eastern

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