Astea International COO, David Giannetto, interview with CIO Review on emerging technology and Astea’s role in the market In this edition of CIO Review magazine, Astea COO David Giannetto discusses…
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David Giannetto write this month’s cover article on “The End of the ERP?” In this month’s edition of Architecture & Governance Magazine, Giannetto writes on the changing role of ERP…
David Giannetto comments for Next Reality: The Future of AR is in Business David Giannetto provides a short quote for Next Reality on the role of technology vendors and Astea’s…
David Giannetto spoke to LA Times @LATimestech reporter Tracey Lien @traceylien: “Trump cannot resolve the underlying problem with the Twitter business model,” said David Giannetto, a social media analyst and…
For those french-speaking readers, David Giannetto spoke with Liberation newspaper in France on the future of Twitter given their year-end results–is Donald Trump enough to save them? Read the full…
David Giannetto interview in the latest edition of ProfNet success stories Maria Perez sat down with David Giannetto to talk about his marketing approach that has landed him in media outlets…
Marketing Magazine lists Big Social Mobile as one of last year’s must read books to kick 2016 off in the right direction From Marketing Magazine: It’s the new year, we…
New Giannetto Column in the March/April Edition of Strictly Marketing Magazine Author David Giannetto’s first edition of the new column Future-Marketing: becoming big social mobile is focused on the real impact…
The Future of Twitter: Statistics Show 2016 Death An original Giannetto article for Huffington Post Right now everyone is hoping Jack Dorsey’s “innovator intuition” will revitalize Twitter just because Steve…
David Giannetto sits down with Strictly Marketing Magazine Author David Giannetto recently sat down with Strictly Marketing Magazine to talk about the method behind the methods: the origins of his…
David Giannetto comments on the next steps for Twitter CEO Jack Dorsey Story by Samantha Masunaga and David Pierson. Review the full story on the LA Times website HERE.
David Giannetto article in Venturebeat: 4 steps to achieve data-driven marketing As a follow-up to the Advanced Marketing Customer Analytics webinar for Venturebeat, David Giannetto, Big Social Mobile author, provides step-by-step…
David Giannetto interview featured in Forbes Business Leadership Section Author David Giannetto sits down with Forbes writer Henry DeVreis to discuss the impact of his latest book Big Social Mobile on…
David Giannetto on how Google’s new gmail blocking tools will change the nature of email marketing Big Social Mobile author David Giannetto spoke with e-Commerce Times to address how the…
David Giannetto on how the unassuming iPhone 6s could mean more than you think Big Social Mobile author David Giannetto spoke with TechNewsWorld’s Quiten Plummer to comment on the state of…
David Giannetto comments on the current and future state of performance review for Central Desktop Top enterprises are ditching the formal, annual, rack-and-stack performance review processes that were once considered…
3 Changes in How to Acquire Today’s Top Talent New Huffington Post article by David Giannetto Companies are still reeling from the arrival of the first generation of truly social…
David Giannetto comments on manufacturing’s use of Big Data in this article by TechTarget Is manufacturing embracing big data opportunity? Find out in this article by TechTarget. The big data revolution is making its…
David Giannetto in new Software Advice whitepaper on improving the customer experience Big Social Mobile author David Giannetto sat down with Software Advice’s Craig Borowski to discuss the latest trends in “customer experience”…
David Giannetto comments on outrageous iWatch profit margins for eCommerce Times Apple’s failure to report iWatch sales, consumer reaction to outrageous profit margins and how to measure profitability on a…
David Giannetto for Digital Marketing Magazine – The Omni-Experience
/#respond"> No CommentsDavid Giannetto Explains the “Omni-Experience” Defined in Big Social Mobile David Giannetto introduced the term, and the concept, of Omni-Experience in his latest book: Big Social Mobile. He explains how an omni-channel…
Will Digital Advertising Force Traditional Advertising To Find Its New, True Mission? Perhaps no other traditional method has been more undermined by digital marketing than advertising. Contextual Marketing, Associative Marketing,…
Someone had to say it: Marketing Shouldn’t Control Social Media Never one to hold back, Big Social Mobile author David Giannetto speaks up on why so few companies can get the promised…
David Giannetto comments on retail private labels and how to use them effectively David Giannetto author of Big Social Mobile, comments on the proliferation of private label brands in retail environments and the…
David Giannetto on how to sell social to the business Are you a marketer or social practicitioner trying to get the rest of the organization behind your digital initiative–or an…
David Giannetto comments on Corporate Social Responsibility in Bloomberg’s BusinessWeek Author David Giannetto on the influence of corporate policy on key social and environmental issues, such as the Religious Freedom Restoration…
David Giannetto: Can mobile meet the hype? Author David Giannetto talks about the future of mobile in this guest column for Mobile Marketing Watch. Check out the the article in…
David Giannetto on how mobile can meet the big promise of changing your business MobileMakers.org checked in with the author who put Mobile in Big Social Mobile to see whether or not mobile…
David Giannetto on how data scientists can add the most value HackerRank checked in with author David Giannetto on how data scientists can find the most value in the Big part of Big…
David Giannetto on the Impending Samsung S6 – Apple i6 Battle Who put the mobile in Big Social Mobile? The media again called on Big Social Mobile author David Giannetto to…
David Giannetto in Christian Science Monitor on how Social Media is Influencing Corporate Social Responsibility Big Social Mobile readers will know that the one of the book’s main themes is…
How Social Media is Killing Your Company New Huffington Post article by David F. Giannetto For over 10 years the mission of social media practitioners has been to build a…
David Giannetto demystifies big data In preparation for tomorrow’s webinar David Giannetto provides the blunt clarity he is often known for when it comes to demystifying the latest management myths…
David Giannetto in Street Fight on 5 Steps for SMBs Looking to Dominate the Local Competition Check out the new article by David Giannetto (@dgiannetto) in Street Fight on how small…
David Giannetto Writes for Janrain – Goodbye, Omni-Channel. Hello, Omni-Experience.
/#respond"> No CommentsDavid Giannetto writes an article for Janrain’s company blog on the future of Omni-Channel “Considering that Janrain is the company that created the first social login, for them to still…
David Giannetto in MobileFOMO on why your smart phone is not your friend Check out the new article by David Giannetto (@dgiannetto) in MobileFOMO: Why Your Mobile Phone is Not Your…
David Giannetto in FierceCIO on calming the big data storm Check out the new article by David Giannetto (@dgiannetto) as an Industry Insider in the David Weldon column on FierceCIO: Calming…
David Giannetto in SearchCRM.com on how-to reduce data silos to increase personalization Check out the new article on SearchCRM.com by Executive Editor Lauren Horwitz (@lhorwitz), Customer Personalization Now Part of Closing, that…
ADOTAS is Running an Excerpt from Big Social Mobile on the Structure of and How To Use Big Data Check out a section from Chapter 11: “Demystifying Big Data” of Big Social…
David Giannetto Quoted in the Latest Snack Food & Wholesale Bakeries Magazine on the Impact of Logistics Technology David F. Giannetto, SVP of Salient Management Company, comments on the latest…
TechTarget and SearchCRM.com are running an Excerpt from Big Social Mobile Social engagement opportunities about more than selling You’ve made the sale, but how do you turn a onetime purchase…
4 Ways to Improve Your Budgeting Process and Your Company’s Performance New Huffington Post article by David Giannetto Wondering how to make your annual budget for this coming year more…
3 Reasons Why Content Marketing Is Already Dead David Giannetto for the AMA Content marketing is the rage. And it’s a topic worth discussing: how do companies use content that…
3 New Ways Companies Are Influencing What You Think (and Buy) New AMA Blog Post by David F. Giannetto Concerned about how companies might use all of that personal information…
How Do You Value Your Customer? New AMA Blog Post by David F. Giannetto Is there one ultimate measure of performance? The lifetime value of a customer trumps all other…
The NFL Gets Datafied — 5 Impacts You Haven’t Thought Of New Huffington Post article by David Giannetto Two weeks into the NFL season and constant scandal has forced everyone…
David Giannetto writes for the AMA on how companies are leveraging your smartphone data In this edition of Giannetto’s AMA column he writes on the little-understood ways today’s best companies…
Giannetto in Snack Foods and Wholesale Bakery Magazine’s article on supply-chain logistics, and where CPG technology is going in the future Ever wonder how technology is progressing to help companies get…
Unlock the Hidden Power of Mobile Analytics David Giannetto for the AMA Should your company invest in mobile analytics technology needed to deliver critical management information to users on the…
3 Views of Holistic Performance Measurement Using Big Data David Giannetto for the AMA ig data now allows you to go beyond traditional key performance indicators (kpi) that focus only…