TechTarget and SearchCRM.com are running an Excerpt from Big Social Mobile Social engagement opportunities about more than selling You’ve made the sale, but how do you turn a onetime purchase…
4 Ways to Improve Your Budgeting Process and Your Company’s Performance New Huffington Post article by David Giannetto Wondering how to make your annual budget for this coming year more…
3 Reasons Why Content Marketing Is Already Dead David Giannetto for the AMA Content marketing is the rage. And it’s a topic worth discussing: how do companies use content that…
3 New Ways Companies Are Influencing What You Think (and Buy) New AMA Blog Post by David F. Giannetto Concerned about how companies might use all of that personal information…
How Do You Value Your Customer? New AMA Blog Post by David F. Giannetto Is there one ultimate measure of performance? The lifetime value of a customer trumps all other…
The NFL Gets Datafied — 5 Impacts You Haven’t Thought Of New Huffington Post article by David Giannetto Two weeks into the NFL season and constant scandal has forced everyone…
David Giannetto writes for the AMA on how companies are leveraging your smartphone data In this edition of Giannetto’s AMA column he writes on the little-understood ways today’s best companies…
Giannetto in Snack Foods and Wholesale Bakery Magazine’s article on supply-chain logistics, and where CPG technology is going in the future Ever wonder how technology is progressing to help companies get…
Unlock the Hidden Power of Mobile Analytics David Giannetto for the AMA Should your company invest in mobile analytics technology needed to deliver critical management information to users on the…
3 Views of Holistic Performance Measurement Using Big Data David Giannetto for the AMA ig data now allows you to go beyond traditional key performance indicators (kpi) that focus only…