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Bridging Data -  is a term first used by David Giannetto in Big Social Mobile to describe data elements that allow companies to connect a consumer's digital profile (contained in any platform across the digital landscape, such as a social platform, a smartphone or company website) with their physical profile (contained in any platform across the physical landscape or within traditional enterprise applications, such as RAS, ERP or CRM).  The most common bridging data are email addresses or phone numbers.
Budget, Planning & Forecasting (BP&F) -  the process that results in the documented or visual representation of an organization's financial goals for an upcoming period of time (typically in one-year increments).  It is often considered a three step process where a base-line budget, based upon historical information, is first created, followed by the creation of a plan, to bring historic values into the current period, and then the plan is projected into future period (the forecast) to create the goals which are the meaningful output of the process.  It may be top-down (dictated by top management) or bottom-up (goals created by each department or process owner and then rolled up to the enterprise level).  In practical application the base-line budget is typically created by Finance, modified by senior management, validated by departmental owners and then again modified or accepted by senior management--while this version is often consider a bottom-up planning process in truth it is not since senior management is in essence overriding the departmental projections.

Welcome to the
Big Social Mobile Enterprise

Big Social Mobile offers the first enterprise-spanning view of how today’s most influential digital initiatives can be used to go far beyond the typical, segregated marketing and technology initiatives generating limited returns, to reshape how companies operate, interact with customers, acquire new customers, markets and market segments, understand their position among competitors, unify traditional and big data and information across the physical and digital landscapes, and leverage their social communities to create tangible business results.  This is the future of how companies will operate and interact with the market.  Drawn together from some of the most complex information-based engagements, industry analysis and case studies, the highly anticipated book not only explains the benefits and risks, the tools and techniques, but also provides a step-by-step program for how companies can become truly Big Social Mobile.

Case Studies from

Starbucks, Amazon, Dunkin’ Donuts, PR Newswire, Facebook, Triple-A, Comedy Central, Yahoo, Verizon, United Airlines, Wal-Mart, National Oil, Seattle City Light, FujiFilm USA, Secret, Giant Eagle, Symbolics, WhoIs, MySpace and more

Industry features, including

Retail, Finance, Software, Energy, Insurance, Photography & Imaging Consumer Goods, Deal-of-the-Day, Rental Cars, Accounting and more