Astea International COO, David Giannetto, interview with CIO Review on emerging technology and Astea’s role in the market In this edition of CIO Review magazine, Astea COO David Giannetto discusses…
COLUMN COMPANION VIDEO
May 2016 – How-to use Data-Driven Marketing to Creates More Customers and More Profit
This video provides further detail on the practical application of the 4 step process outlined in the May 2016 Future Marketing column in Strictly Marketing Magazine. View this video to see how marketing-oriented analytics can be sequenced to provide the insight management needs to identify and convert consumers who can easily become new customers.