David Giannetto write this month’s cover article on “The End of the ERP?” In this month’s edition of Architecture & Governance Magazine, Giannetto writes on the changing role of ERP…
COLUMN COMPANION VIDEO
May 2016 – How-to use Data-Driven Marketing to Creates More Customers and More Profit
This video provides further detail on the practical application of the 4 step process outlined in the May 2016 Future Marketing column in Strictly Marketing Magazine. View this video to see how marketing-oriented analytics can be sequenced to provide the insight management needs to identify and convert consumers who can easily become new customers.