LEARNING

Mar 02

Big Social Mobile listed as 1 of 5 Inspirational Books to Kickstart 2016

By dgiannetto | Articles, News | No Comments

Marketing Magazine lists Big Social Mobile as one of last year’s must read books to kick 2016 off in the right direction From Marketing Magazine: It’s the new year, we…

Mar 01

New Future-Marketing Column: The Keystone of Data-Driven Marketing

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New Giannetto Column in the March/April Edition of Strictly Marketing Magazine Author David Giannetto’s first edition of the new column Future-Marketing: becoming big social mobile is focused on the real impact…

Feb 18

The Future of Twitter: Statistics Show 2016 Death – Giannetto Original Article for Huffington Post

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The Future of Twitter: Statistics Show 2016 Death An original Giannetto article for Huffington Post Right now everyone is hoping Jack Dorsey’s “innovator intuition” will revitalize Twitter just because Steve…

Jan 30

David Giannetto On-on-One Interview

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David Giannetto sits down with Strictly Marketing Magazine Author David Giannetto recently sat down with Strictly Marketing Magazine to talk about the method behind the methods: the origins of his…

Jan 26

David Giannetto in the LA Times – What does the Twitter Shake-up Mean?

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David Giannetto comments on the next steps for Twitter CEO Jack Dorsey Story by Samantha Masunaga and David Pierson. Review the full story on the LA Times website HERE.

Jan 09

David Giannetto 2016 Contributing Columnist in Strictly Marketing Magazine

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David Giannetto will launch a new column for Strictly Marketing Magazine entitled Future Marketing-becoming big social mobile Kicking off in the March edition of Strictly Marketing Magazine, David Giannetto, Big Social…

Definitioner

Social Consumer

is a term first used by David Giannetto in Big Social Mobile to label those consumers that, regardless of demographics such as age, race, geography, etc., utilize social platforms, mobile technology, and the information that these technologies and the internet makes available, during the buying process. This allows these consumers to interact with companies from a position of power, and changes the basic nature of what companies must do to effectively convert them from consumer to customer. These consumers are different in more ways than just the information they use. They desire to purchase from companies that are aligned with their beliefs and values, and companies that operate in a more transparent and consistent manner stressing true value, not perceived value. See graphic 8.2 in Big Social Mobile. In short, Social Consumers use information not provided by a company to make a buying decision about that company’s products or services—3^rd party reviews, social recommendations, competitive information, or just educational information.

Social Economy

is a term first used by David Giannetto in Big Social Mobile to show the influence of social media and mobile technology on the buying behavior of a growing segment of consumers (called social consumers in Big Social Mobile) that collectively are counterbalancing the corporate-consumer relationship for the first time in over 500 years. The social economy has all of the market dynamics created by capitalism, but because of the power of social consumers (made possible by social and mobile) and their desire to purchase from companies that are aligned with their beliefs and values, companies are forced to operate in a more transparent, consistent manner that stresses true value and not perceived value in order to earn revenue and maximize customer lifetime value (CLV). See graphic 3.1 in Big Social Mobile.

learningthe on-line companion to the Strictly Marketing Magazine column

COLUMN COMPANION VIDEO

May 2016 – How-to use Data-Driven Marketing to Creates More Customers and More Profit

Big Social Mobile listed as 1 of 5 Inspirational Books to Kickstart 2016

The Future of Twitter: Statistics Show 2016 Death – Giannetto Original Article for Huffington Post

David Giannetto On-on-One Interview

David Giannetto in the LA Times – What does the Twitter Shake-up Mean?

David Giannetto 2016 Contributing Columnist in Strictly Marketing Magazine

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