David Giannetto article in Venturebeat: 4 steps to achieve data-driven marketing As a follow-up to the Advanced Marketing Customer Analytics webinar for Venturebeat, David Giannetto, Big Social Mobile author, provides step-by-step…
COLUMN COMPANION VIDEO
May 2016 – How-to use Data-Driven Marketing to Creates More Customers and More Profit
This video provides further detail on the practical application of the 4 step process outlined in the May 2016 Future Marketing column in Strictly Marketing Magazine. View this video to see how marketing-oriented analytics can be sequenced to provide the insight management needs to identify and convert consumers who can easily become new customers.