David Giannetto comments on manufacturing’s use of Big Data in this article by TechTarget Is manufacturing embracing big data opportunity? Find out in this article by TechTarget. The big data revolution is making its…
COLUMN COMPANION VIDEO
May 2016 – How-to use Data-Driven Marketing to Creates More Customers and More Profit
This video provides further detail on the practical application of the 4 step process outlined in the May 2016 Future Marketing column in Strictly Marketing Magazine. View this video to see how marketing-oriented analytics can be sequenced to provide the insight management needs to identify and convert consumers who can easily become new customers.