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David Giannetto helps brands, audiences and executives understand how technology and information influence their performance.

He is a C-level practitioner with decades of experience leading, consulting with, speaking to and writing for business audience and organizations—helping leaders within these iconic brands connect more closely with consumers and improve corporate performance. Working at the center of today’s most complex technology industry, he helps companies utilize IoT, A/R, V/R, AI, Business intelligence, Analytics, mobile technology and big data to create differentiation and competitive advantage. His approach has been called “a unique and comprehensive view of how technology influences and enables behaviors” and “a view that is seldom contemplated by other authors and practitioners.”

His newest book, Big Social Mobile, has been called a “necessary reading for succeeding in today’s ever-more integrated world” and an “invaluable guide to a key aspect of any corporate strategy.”

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Giannetto for LA Times — Can Trump Save Twitter?

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David Giannetto spoke to LA Times @LATimestech reporter Tracey Lien @traceylien: “Trump cannot resolve the underlying problem with the Twitter business model,” said David Giannetto, a social media analyst and…

Giannetto on the Future of Twitter given Donald Trump — French Liberation Newspaper

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For those french-speaking readers, David Giannetto spoke with Liberation newspaper in France on the future of Twitter given their year-end results–is Donald Trump enough to save them? Read the full…

Giannetto presents to Apex Audience – Using Layered Analytics to Drive Growth and Profitability

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David Giannetto addressed the audience of Apex on how today’s leading companies are using layered analytics to drive their business. Listen or download the presentation HERE. Sign-in required by Apex…

Giannetto – Cover Story – SMM

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David Giannetto will be on the cover of this month’s Strictly Marketing Magazine. This month’s addition should hit the streets any day.

David Giannetto Radio Interview with Informer Media

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Big Social Mobile – Big Data – Social Media – Mobile Technology for Companies and Consumers David Giannetto sat down with Mike Manko for this interview distributed by Informer Media. From…

David Giannetto Interview for PR Newswire

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David Giannetto interview in the latest edition of ProfNet success stories Maria Perez sat down with David Giannetto to talk about his marketing approach that has landed him in media outlets…

Big Social Mobile listed as 1 of 5 Inspirational Books to Kickstart 2016

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Marketing Magazine lists Big Social Mobile as one of last year’s must read books to kick 2016 off in the right direction From Marketing Magazine: It’s the new year, we…

New Future-Marketing Column: The Keystone of Data-Driven Marketing

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New Giannetto Column in the March/April Edition of Strictly Marketing Magazine Author David Giannetto’s first edition of the new column Future-Marketing: becoming big social mobile is focused on the real impact…