David F. Giannetto helps organizations leverage technology—providing both the technical and business insight necessary to create, understand and utilize it to improve their interaction with customers and corporate performance.  He has led some of the most complex information and technology-driven initiatives for today’s leading brands and has been listed as a thought-leader by the American Management Association, Business Finance Magazine and Consumer Goods Technology Magazine. He is COO at Astea International, a global leader in service management and mobile workforce technology.

He is author of Big Social Mobile: How Digital Initiatives can Reshape the Enterprise and Create Business Value (Palgrave Macmillan 2014), the first enterprise-level methodology that helps organizations integrate social media, mobile technology and big data into their core people, processes, technology, information and strategy to create tangible improvements in revenue and profit.  This work builds upon his first book, the award winning management methodology, The Performance Power Grid, The Proven Method To Create and Sustain Superior Organizational Performance (Wiley, 2006), that defined how organizations use internal information to improve performance.  He is known for creatively combining technology with progressive management methodologies that join traditional enterprise functions with digital—big data, social media & mobile technology—initiatives to create differentiation, influence consumer behavior and create sustainable superior performance.

David is frequent keynote speaker on topics ranging from improving the effectiveness of digital initiatives, organizational performance, risk management and the impact of technology on organizations and consumer behavior.  He is a former columnist for USBusiness Review, currently writes for the American Management Association and the Huffington Post, and has written for numerous national magazines.  He is a former MBA professor of Rutgers University (ranked as one of the top EMBA programs in the world) and Chairman for the Spina Bifida Resource Network.  His career began as an officer in the US Army, followed by operations and supply chain management.

His second book, The Decoy Artist (Pelican 2010), was nominated for NJCH Book of the Year.