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May 12, 2015
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David Giannetto to Keynote Mobile Marketing Conference – 6/4 San Francisco

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MMSS logoDavid Giannetto will keynote the Mobile Marketing Strategies Summit 6/4 in San Francisco

Big Social Mobile author David Giannetto will deliver the keynote session at this year’s Mobile Marketing Strategic Summit for GSMI at the Marine’s Memorial Club and Hotel on the last day of this June 2 – 4, 2015 event. The events will feature talks from some of the most notable mobile companies, including Facebook, Google, Dell, Intuit, Qualcomm, Old Navy, and many more. This summit is designed for the emerging group of professionals with marketing, e-commerce, multichannel, product development and technology backgrounds and that are leading their organizations’ mobile efforts.

To attend the event, or for more information visit the MMSS Conference website HERE. Direct link: http://mobilemarketingstrategiessummit.com/

November 14, 2014
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Media Minute Interview – 10/30/14

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GSMI Media Minute with David Giannetto

Click to view video on YouTube

GSMI’s Media Minute Interviews David Giannetto on his Upcoming Book: Big Social Mobile

BOSTON, October 2014 – David Giannetto granted his first media interview about his upcoming Palgrave Macmillan release: Big Social Mobile, How Digital Initiatives can Reshape the Enterprise and Create Business Results.  Available in late December 2014 (currently available for pre-order on Amazon), the book will present the first enterprise-spanning methodology for unifying big data, social media and mobile technology with traditional enterprise people, processes, technology, data and information, with a focus on using these initiatives to realize tangible business value–increased revenue and profit, reduced expense, and those things that directly drive it.

Targeted to bridge the gap between executives, decision-makers and specialized social, mobile and big data practitioners, Big Social Mobile breaks new ground and establishes a new standard for these currently segregated and isolated initiatives by showing how they should, and can, be integrated into each other and into the core of an organization itself.

Mark Russinovich, CTO, Microsoft Azure, says:“Big Social Mobile will serves as an invaluable guide to a key aspect of any corporate strategy: engaging with, understanding, and responding to customers using modern tools .”  Claudia Imhoff, Founder BBBT, says: “David has bridged the gap between the disparate worlds of big data and enterprise information to establish new fundamentals that executives and specialized practitioners alike should learn.”

Pre-order link: http://www.amazon.com/Big-Social-Mobile-Initiatives-Enterprise/dp/1137410396/ref=sr_1_1?ie=UTF8&qid=1415303994&sr=8-1&keywords=big+social+mobile)