3 Reasons Why Content Marketing Is Already Dead

David Giannetto for the AMA

Content marketing is the rage.  And it’s a topic worth discussing: how do companies use content that is inherently not sales or marketing oriented to entice consumers to become customers, and ideally, more profitable customers?  Unfortunately, it is a conversation that marketers are having with one another and that means the content marketing conversation—productive conversation about how each company can and should create and deliver content—is already over.  Here’s why… [CONTINUE READING]

Direct Link: http://playbook.amanet.org/content-marketing-already-dead/