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Giannetto Interview in CIO Review Magazine

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Astea International COO, David Giannetto, interview with CIO Review on emerging technology and Astea’s role in the market

 In this edition of CIO Review magazine, Astea COO David Giannetto discusses how augmented reality, the internet of things, artificial intelligence and other emerging technologies are impacting today’s leading service-driven organization. Read HERE.

Full link: https://field-service.cioreview.com/vendor/2017/astea_international

Giannetto – Cover Story – Architecture & Governance Magazine

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David Giannetto write this month’s cover article on “The End of the ERP?”

 In this month’s edition of Architecture & Governance Magazine, Giannetto writes on the changing role of ERP applications and the perspective of business leaders versus IT managers on one of the most important topics facing leaders today. Read in the print edition or online HERE

Full Link: https://www.architectureandgovernance.com/app-tech/the-end-of-the-erp/

David Giannetto Interview for PR Newswire

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PRnewswire

David Giannetto interview in the latest edition of ProfNet success stories

Maria Perez sat down with David Giannetto to talk about his marketing approach that has landed him in media outlets ranging from Forbes to the Jenny McCarthy show.

From PRNewswire: For this month’s featured success story, we caught up with David Giannetto, author of “Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results.” Read the Interview Here

Direct Link: http://www.profnetconnect.com/mariaperez/blog/2016/02/25/profnet_success_story:_david_giannetto,_author_of_%E2%80%98big_social_mobile%E2%80%99

Big Social Mobile listed as 1 of 5 Inspirational Books to Kickstart 2016

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bsm_2015M

Marketing Magazine lists Big Social Mobile as one of last year’s must read books to kick 2016 off in the right direction

From Marketing Magazine: It’s the new year, we thought it would be a great time to highlight five thought-provoking marketing books to help fuel your ideas and get those creative juices flowing for 2016. Read More

Direct Link: http://www.marketingmagazine.co.uk/article/1378174/new-year-reads-five-inspirational-books-kickstart-2016

New Future-Marketing Column: The Keystone of Data-Driven Marketing

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SMM_BannerLogoNew Giannetto Column in the March/April Edition of Strictly Marketing Magazine

Author David Giannetto’s first edition of the new column Future-Marketing: becoming big social mobile is focused on the real impact of social media on marketing. Discover what he calls the ‘keystone’ of data-driven marketing and how to put this in place for your organization. Read the full article on the PDF extract from the print edition HERE

Full link: https://e7f6cb.p3cdn1.secureserver.net/dg_files/SMMmarapr2016BSM.pdf

Subscribe to Strictly Marketing Magazine HERE

The Future of Twitter: Statistics Show 2016 Death – Giannetto Original Article for Huffington Post

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CanTwitterSurvive

The Future of Twitter: Statistics Show 2016 Death

An original Giannetto article for Huffington Post

Right now everyone is hoping Jack Dorsey’s “innovator intuition” will revitalize Twitter just because Steve Jobs did it at Apple. But set aside hope and let’s look at some cold, hard facts to see if Twitter can survive.

While researching my new book,Big Social Mobile (Palgrave Macmillan), I sat down with the team at ICANN WHOIS, the organization that tracks and manages domain activity on the internet, to determine the “survivability” of organizations operating in the digital domain. I reviewed the activity of every domain on the internet–purchase, inactivity, transfer and abandonment of all domains–from 2002 until 2013.

What the data foretells is a grim tragedy about to unfold. [CONTINUE READING ON THE HUFFINGTON POST]

Direct link: http://www.huffingtonpost.com/david-giannetto/the-future-of-twitter-sta_b_9232280.html

David Giannetto On-on-One Interview

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SMM_interviewDavid Giannetto sits down with Strictly Marketing Magazine

Author David Giannetto recently sat down with Strictly Marketing Magazine to talk about the method behind the methods: the origins of his unique and controversial perspective, how social media might save capitalism and why he can’t earn a living doing what he really loves.

Read the full article on the PDF extract from the print edition HERE

Full link: https://e7f6cb.p3cdn1.secureserver.net/dg_files/SMMinterview.pdf