In this edition of CIO Review magazine, Astea COO David Giannetto discusses how augmented reality, the internet of things, artificial intelligence and other emerging technologies are impacting today’s leading service-driven organization. Read HERE.
Full link: https://field-service.cioreview.com/vendor/2017/astea_international
In this month’s edition of Architecture & Governance Magazine, Giannetto writes on the changing role of ERP applications and the perspective of business leaders versus IT managers on one of the most important topics facing leaders today. Read in the print edition or online HERE
Full Link: https://www.architectureandgovernance.com/app-tech/the-end-of-the-erp/
David Giannetto comments for Next Reality: The Future of AR is in BusinessDavid Giannetto provides a short quote for Next Reality on the role of technology vendors and Astea’s approach to delivering tangible results from emerging technology such as augmented reality. Read the article HERE.
Direct Link: https://next.reality.news/news/brief-reality-future-augmented-reality-is-now-for-businesses-0179064/
David Giannetto spoke to LA Times @LATimestech reporter Tracey Lien @traceylien:
“Trump cannot resolve the underlying problem with the Twitter business model,” said David Giannetto, a social media analyst and author of “Big Social Mobile.” Read the entire story HERE.
Direct Link: https://www.pressreader.com/usa/los-angeles-times/20170210/281848643348545
For those french-speaking readers, David Giannetto spoke with Liberation newspaper in France on the future of Twitter given their year-end results–is Donald Trump enough to save them?
Read the full article in french HERE.
Direct Link: http://www.liberation.fr/futurs/2017/01/27/les-mots-de-trump-peuvent-ils-sauver-les-maux-de-twitter_1544277
Maria Perez sat down with David Giannetto to talk about his marketing approach that has landed him in media outlets ranging from Forbes to the Jenny McCarthy show.
From PRNewswire: For this month’s featured success story, we caught up with David Giannetto, author of “Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results.” Read the Interview Here
From Marketing Magazine: It’s the new year, we thought it would be a great time to highlight five thought-provoking marketing books to help fuel your ideas and get those creative juices flowing for 2016. Read More
Direct Link: http://www.marketingmagazine.co.uk/article/1378174/new-year-reads-five-inspirational-books-kickstart-2016
New Giannetto Column in the March/April Edition of Strictly Marketing MagazineAuthor David Giannetto’s first edition of the new column Future-Marketing: becoming big social mobile is focused on the real impact of social media on marketing. Discover what he calls the ‘keystone’ of data-driven marketing and how to put this in place for your organization. Read the full article on the PDF extract from the print edition HERE
Full link: https://e7f6cb.p3cdn1.secureserver.net/dg_files/SMMmarapr2016BSM.pdf
Subscribe to Strictly Marketing Magazine HERE
Right now everyone is hoping Jack Dorsey’s “innovator intuition” will revitalize Twitter just because Steve Jobs did it at Apple. But set aside hope and let’s look at some cold, hard facts to see if Twitter can survive.
While researching my new book,Big Social Mobile (Palgrave Macmillan), I sat down with the team at ICANN WHOIS, the organization that tracks and manages domain activity on the internet, to determine the “survivability” of organizations operating in the digital domain. I reviewed the activity of every domain on the internet–purchase, inactivity, transfer and abandonment of all domains–from 2002 until 2013.
What the data foretells is a grim tragedy about to unfold. [CONTINUE READING ON THE HUFFINGTON POST]
Direct link: http://www.huffingtonpost.com/david-giannetto/the-future-of-twitter-sta_b_9232280.html
David Giannetto sits down with Strictly Marketing MagazineAuthor David Giannetto recently sat down with Strictly Marketing Magazine to talk about the method behind the methods: the origins of his unique and controversial perspective, how social media might save capitalism and why he can’t earn a living doing what he really loves.
Read the full article on the PDF extract from the print edition HERE
Full link: https://e7f6cb.p3cdn1.secureserver.net/dg_files/SMMinterview.pdf