Giannetto interview on Finance’s role in social media, mobile technology and big data
Big Social Mobile author David Giannetto (@dgiannetto) sat down with Jack Sweeney (@CFOTL), host of one of today’s most successful podcasts, to discuss his new book and how finance is reacting to the arrival of big data, social media and mobile technology, and how it can be used to drive business results inside your organization.
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Driving Change: The Ah-Hah! Moment – Excerpt
GIANNETTO: The good news for most organizations is they probably already have all three initiatives, at least any sizeable organization. Some smaller organizations might not have mobile initiatives yet but that’s inevitable as well. So, when I’m working with organizations, I’m trying to get them to think that things really haven’t changed. Financial leaders have always had to balance priority. And the good ones take a very clear look at what this initiative is going to do for the business, because they hold information relative to that profit equation and if the organization isn’t profitable in the long term, it’s not going to be around that long. Social, mobile, big data, these things consume a lot of resources, there’s a lot of technology coming in that’s being brought there. It’s all very expensive.
So, you have to really look at those specialized practitioners in the eye and say to them for example, what is this going to get the business because a friend, a follower or a fan is not the same thing as a customer, and they’re going to find that very intimidating, a very challenging question because big data, social media and mobile practitioners really have never been challenged to answer the question of what’s the ROI on their efforts.
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ABOUT: CFO THOUGHT LEADER is a lively, groundbreaking business podcast. Our mission is to bring you personal firsthand accounts of CFOs who are driving change within their organizations. In addition to their company history we also share the career journey of our spotlighted guest: What did they struggle with? How did they persevere? What makes them successful?
We highlight leadership lessons, “Ah-ha!” moments, and the things that finance leaders stopped doing that was sapping value from their work. Our CFO thought leaders have taught us that one of the most important tasks is to identify “what to stop doing” in order to create the capacity for doing what is required by finance in the 21st century. CFO THOUGHT LEADER is all about inspiring finance professionals to take a leadership leap. We know that by hearing about the successes — (and yes, also the failures) — of others, today’s CFOs can more confidently chart their own leadership paths across the enterprise and take inspired action.
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