David Giannetto interview on Business Reinvention – New Marketing Thinking for the Digital Age
More than 10 years after social media and mobile phones went mainstream, marketers are still trying to make sense of the fast-changing media landscape and consumer behaviors. The change has compelled companies to rethink their organizational structure and alignment in addition to their capability to harness big data and respond to market intelligence.
In this episode, I will talk with David F. Giannetto, the author of “Big Social Mobile – How Digital Initiatives Can Reshape the Enterprise and Drive Business Results”. We will discuss the impact of social and mobile marketing on organizational structure, business planning, and marketing leadership. David will share best practices for closing the gap between today’s trendiest digital initiatives—big data, social media, and mobile technology designed to generate friends, data and downloads—and traditional organizational goals focused on creating customers, revenue and profit.
Listen to the program now or download the podcast from iTunes.
About Business Reinvention and Nancy Lin: “Business Reinvention with Nancy Lin” keeps you up to date on emerging trends and business innovations that could transform your industry. The show helps you make sense of new technologies and business models to understand their implications. Nancy Lin is a thoughtful and engaging host with a knack for asking questions that draw out unexpected insights. Her in-depth interviews with experts empower you to think innovatively and offer you inspiration and business lessons. “Business Reinvention with Nancy Lin” is broadcast live every Tuesday at 8 AM Pacific Time on the VoiceAmerica Business Channel. More information at http://www.bizreinvention.com