David Giannetto will join VentureBeat and Foursquare CRO Steven Rosenblatt for an online roundtable session 11/18 at 1pm Eastern
Marketing Analytics – The secret of segment domination
These days, marketing is under big time pressure to perform. With budgets rapidly shifting to the CMO, the demand for marketing to prove its value to the business is only going up.
Smart organizations are using data science to capture and disseminate this insight. The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable. Advanced analytics and data science, when used the right way, can result in better allocated budgets and a more accurate measure of marketing performance — which can mean better, smarter marketing overall. This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with analytics.
Join Big Social Mobile author David Giannetto, CRO of Foursquare Steven Rosenblatt and Jon Cifuentes of VentureBeat as the explore this subject with moderator Wendy Schuchart.
The panel will cover:
* The different types of advanced analysis most commonly used today and how they impact marketing (segmentation, multi-variate testing, marketing-mix modeling, etc.)
* How attribution, and the most common models used that aren’t last touch
* Guidance on how top companies are investing in data talent, and best practices for building a data-focused marketing team
Steven Rosenblatt, CRO, Foursquare
David Giannetto, Author of Big Social Mobile and SVP Services, Astea International
Jon Cifuentes, Insight analyst, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
@VentureBeat @Jon Cifuentes and the CRO of @Foursquare
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