From Marketing Magazine: It’s the new year, we thought it would be a great time to highlight five thought-provoking marketing books to help fuel your ideas and get those creative juices flowing for 2016. Read More
Direct Link: http://www.marketingmagazine.co.uk/article/1378174/new-year-reads-five-inspirational-books-kickstart-2016
Marketing Magazine Reviews Big Social MobileRichard Townsend, managing director and co-founder of Circus Street writes: “Giannetto’s book highlights that how a business uses big data, social media and mobile technology are key signs of a successful digital enterprise.” READ THE FULL REVIEW HERE
Direct Link: http://www.marketingmagazine.co.uk/article/1378110/author-demystifies-key-digital-concepts-despite-books-narrow-scope
About Marketing: Marketing brings readers the most important news in the industry and delves into the issues behind the headlines. It is firmly established as the leading source of information for the marketing community, delivering insightful analysis and powerful comment pieces from award winning experts including Helen Edwards , Mel Exon , Will Harris and Tracey Follows. Marketing is home to exclusive industry data, such as its unique Adwatch poll of which TV ads consumers recall. It also gives readers access to the largest number of marketing jobs in the UK. Founded in 1931, the magazine has given the big picture of what’s going on in the marketing, media and advertising industries for more than 80 years.