David Giannetto in Street Fight on 5 Steps for SMBs Looking to Dominate the Local Competition
Check out the new article by David Giannetto (@dgiannetto) in Street Fight on how small to medium sized business can dominate the competition locally.
Excerpt: It used to be simple for small to medium sized businesses (SMBs). All they needed was a prominent location, a little bit of effective local advertising, or a growing, positive reputation — and their local community would not only purchase from them, but also quickly become loyal. But these advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. These larger businesses, bolstered by their greater resources and better brand recognition, are using these to personalize their interactions with consumers, making their homogeneous message seem less so. Keep reading on the Street Fight website…
Read the full article here: http://streetfightmag.com/2015/02/16/5-steps-for-smbs-looking-to-dominate-the-local-competition/
About Street Fight: Street Fight is a media, events, and research company focused on the business of hyperlocal content, commerce and technology. The Street Fight website publishes news, commentary, case studies, and how-to articles to help the hyperlocal ecosystem achieve sustainable business models. More at StreetFightMag.com
I’m excited to be featuring the technology of iSIGN in Big Social Mobile. Proximity Marketing + Mobile Technology + Digital Signage + Smart Antennas. This is a company at the very center of how you use mobile technology to directly drive additional revenue. I can’t wait to share how they’re doing it.