TechTarget and SearchCRM.com are running an Excerpt from Big Social Mobile
Social engagement opportunities about more than selling
You’ve made the sale, but how do you turn a onetime purchase into a long-term relationship? This excerpt from the book Big Social Mobile: How Digital Initatives Can Reshape the Enterprise and Drive Business Results by David Giannetto shows how companies’ social media interactions can do much more than simply foster community growth. Giannetto is a thought leader on business intelligence, enterprise performance management and enterprise-level… [READ HERE]
About TechTarget:
TechTarget, a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 60 technology-specific websites and more than 7.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
About SearchCRM.com
SearchCRM.com is a free resource dedicated to Customer Relationship Management (CRM) decision makers. CRM is a business process that requires a special combination of customer-centric strategy and technical know-how. Visit SearchCRM.com for original daily news, expert tips, discussion forums, Webcasts and customized research that will help you develop, design and implement CRM initiatives.
