PRNewswire will be a featured case study in Big Social Mobile.

It has been amazing to work with the team at PRNewswire to feature their influential role in the complex relationship organizations have with established media.  I look forward to sharing the the way they are helping companies used these formal communications to create one-on-one conversations with influential consumers, improve sentiment, and identify concerns (and consumers who have concerns) so that they can be addressed or resolved–or even turned to an organization’s best advantage.

PRNewswire will also be a technology partner for the Big Social Mobile community, sharing insights into their Agility platform and how their clients are leveraging it to manage their relationships with consumers and media.

@dgiannetto @PRNewswire #bigsocialmobile #businessintelligence