Official Press Release for David Giannetto’s new book: Big Social Mobile, How Digital Initiative Can Reshape the Enterprise and Create Business Results (Palgrave Macmillan)

NEW YORK, Jan. 14, 2015 /PRNewswire/ — Thought-leader David F. Giannetto has released his latest book “Big Social Mobile, How Digital Initiative Can Reshape the Enterprise and Drive Business Results” (Palgrave Macmillan), presenting the first enterprise-level insight into how digital initiatives such as big data, social media and mobile technology, can and should connect with enterprises objectives, process, technology and data to create tangible and meaningful results.  The book draws upon his work helping some of today’s most iconic brands implement the latest techniques and technologies to establish deeper and more profitable connections with consumers. Giannetto demonstrates why organizations such as the American Management Association, Business Finance Magazine and Consumer Goods Technology Magazine have listed him as a thought-leader by breaking these complex subjects down into understandable terms that business leaders can understand, connect with and apply. He skillfully shows how these initiatives are all part of one larger movement affecting how organizations must operate to remain competitive in what he calls the new ‘social economy’ populated by ‘social consumers’ that are increasingly more savvy and demanding.

Review the official press release here: David Giannetto Releases Big Social Mobile – PRNewswire