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September 18, 2014
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Customer Metrics: Don’t Fail to Ask These 3 Questions

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big dataCustomer Metrics: Don’t Fail to Ask These 3 Questions

New AMA Blog Post by David F. Giannetto

What are the key performance indicators (kpi) you miss using only traditional metrics? While you probably have massive amounts of traditional enterprise data, you won’t get the complete picture without looking at new customer metrics. Social media and mobile technology create massive amounts of new and valuable “big” data. The challenge for leaders: mining this data to get the most meaningful information.

READ MORE ON THE AMA GIANNETTO PAGE

August 20, 2014
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3 Views of Holistic Performance Measurement using Big Data

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blog_using_big_data3 Views of Holistic Performance Measurement using Big Data

New AMA Blog Post by David F. Giannetto

What are the key performance indicators (kpi) you miss using only traditional metrics? While you probably have massive amounts of traditional enterprise data, you won’t get the complete picture without looking at new customer metrics. Social media and mobile technology create massive amounts of new and valuable “big” data. The challenge for leaders: mining this data to get the most meaningful information.

READ MORE ON THE AMA GIANNETTO PAGE

April 15, 2014
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NHL Flyers Fans Demonstrate Consumer Power

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3-26-2014 4-14-56 PM

A great example of how much power consumers have gained in the Corporate-Consumer Relationship.  

Companies are no longer completely in-charge of their brand image.  See this example of how things can go horribly wrong when passionate fans  use the power of open social media to expose the bad behavior of a brand seeking to gain some media attention.  The moral? Make sure you’re ready to answer hard questions about your organization and its performance before you go public.  OH, and don’t mess with Flyers fans (of which I am one!). #AskNeal @FlyersNation

The original story–complete with copies of tweets here at CrossingBroad.com: http://www.crossingbroad.com/2014/03/the-penguins-askneal-twitter-hashtag-went-horribly-wrong.html