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Big Social Mobile – MarketingSherpa Weekly Book Giveaway Ends 1/25

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logo-marketing-sherpaMarketing Sherpa is conducting a free giveaway of Big Social Mobile through January 25

Head over to MarketingSherpa to enter their free giveaway contest to win a free copy of Big Social Mobile.

About MarketingSherpa: MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.)  So, we’re not an agency, consultancy or other vendor seeking your business. We’re not even available for private research — all our research is published for the entire MarketingSherpa community to benefit from. Our goal — to give marketers of the world the stats, inspiration, and instructions to improve their results.

Understanding the Structure of Big Data – Big Social Mobile Excerpt on ADOTAS

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adotas-logoADOTAS is Running an Excerpt from Big Social Mobile on the Structure of and How To Use Big Data

Check out a section from Chapter 11: “Demystifying Big Data” of Big Social Mobile that provides unprecedented insight into the structure of big data and what it can be used for.  This excerpt features information from social login leaders & consumer data experts at Janrain–the company that invented social login.  The book itself contains graphics and illustrations of what specific data is available from leading social platforms.  Order Online HERE.

“To identify the real value of an influencer (or similar complex questions), the entire organization must understand what data they can retrieve from social and mobile platforms, and what can be derived from big data. They must understand the structure of big data itself.

Social platforms make a significant amount of data available to organizations (some free and some paid for). This is the data used…”  [READ MORE ON THE ADOTAS SITE]

About Janrain: Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and user-generated content. Janrain powers customer identity management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Frankfurt, Singapore, Bangkok and Redwood City, CA. For more information, please visit www.janrain.com and follow @janrain.

About adotas: ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

David Giannetto Wildlife Photography Featured in New National Wildlife Federation Book

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Giannetto animals ouchDavid Giannetto’s Wildlife Photography Featured in New Children’s Book: Animals That Make Me Say Ouch!

NEW JERSEY, Jan. 17 2015/BSM.com/ — Business thought-leader and author David F. Giannetto isn’t the first person you’d expect to have wildlife photography published in a new children’s book entitled Animals That Make We Say Ouch! Fierce Fangs, Stinging Spines, Scary Stares, and More by Dawn Cusick (National Wildlife Federation). First, he is best known as a business theory writer for Palgrave Macmillan, Wiley & Sons, Huffington Post and the American Management Association. Second, as the author of the NJCH Book of the Year nominated, The Decoy Artist (Pelican), and son of one of the nation’s most treasured decoy carvers, he’s known for award-winning photographs of waterfowl–not Bald Eagles locked in combat as they plummet towards the ground.

“Growing up in my family you can’t help but have waterfowl in your blood,” says Giannetto, sitting in a living room where waterfowl decoys line book cases and rest on end tables. “My father’s passion for decoy carving and waterfowling was a part of our every day life. We always had ducks in a pond out back; we loved spending time in his shop while he carved; we spent weekends at decoy shows; we were always out on the water looking for them. But it really goes much further than that. My father’s passion is wildlife itself, and the pursuit of it–that’s what comes out in his carvings and makes him so collectible. How could I not be excited to be included in NWF’s new book?”

What few know is that Giannetto is an accomplished wildlife photographer, with his work winning awards and published in national magazines over the past decade. He covers a wide range of wildlife, and more recently, through his close relationship with Amy Howard Dressage, horses involved in the equestrian sport of dressage. But regardless of the subject, his photographs are known for seeking out that same intimate look into the animal’s spirit that has become the hallmark of his father Vincent Giannetto III‘s style.

“Time spent watching waterfowl through a lens is time spent examining something that defines and connects me to my father, a uniquely American art form and a way of life,” says David Giannetto. “That’s why I stepped away from business theory when everyone wanted a follow-up to my first business book and didn’t come back to it until this year. In The Decoy Artist (released in 2010), I hoped to tell the story of what drove men like my father to pursue a passion that is at such odds with the information and technology I work with and write about.  It’s a passion that runs through my very DNA.”

About David Giannetto: David F. Giannetto is widely recognized as one of the most influential thought-leaders at the intersection of all things information. Working with some of today’s leading brands he provides both the technology and methodology necessary to create, understand and utilize information to improve performance. He has been listed as a thought-leader by the American Management Association, Business Finance Magazine and Consumer Goods Technology Magazine and is the author of Big Social Mobile (Palgrave Dec 2014) and the award winning The Performance Power Grid (Wiley, 2006). He is an award-winning wildlife photographer and decoy carver. He is a writer for the American Management Association and the Huffington Post, and is SVP at Salient Management Company. For more information visit: www.davidgiannetto.com

 About Vincent Giannetto III: In 2004, Hunting & Fishing Collectables Magazine called Vincent Giannetto III, the custodian of the Delaware River gunning style decoy, writing: “since the early 1970s he has been… defining (its) style, taking it to new levels of both form and function.” He earned this reputation as a teenager, falling in love with the river and mixing in with men that were back then thought of as simple river rats – men that made their living entirely from the river itself. As a result, his work has taken on a look and feel that is uniquely his own, and has been called carving “born from a love of the outdoors, from respect and affection for game, and from a recognition that nature’s beauty is something worth preserving.” Five decades later he is one of a dying breed, one of the last original hunter-carvers that make a living solely from the river and its craft. He has become one of today’s most collectible carvers, winning ribbons at nearly every carving competition in the country and been displayed in private collections, museums, the Christmas windows of Rockefeller Center, NYC, the Smithsonian Museum in Washington D.C. and our nation’s White House. His life story and over one-hundred of his decoys were displayed in a year-long exhibit that ran at both the Tuckerton Seaport, NJ, and at the Upper Bay Museum, MD. For more information visit: www.ducksandsuch.com

For more information, contact [email protected] or 1-908-797-9306 or visit DavidGiannetto.com.

David Giannetto Releases Third Book Connecting Big Data, Social Media and Mobile to the Traditional Enterprise

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Big Social Mobile, David F. GiannettoOfficial Press Release for David Giannetto’s new book: Big Social Mobile, How Digital Initiative Can Reshape the Enterprise and Create Business Results (Palgrave Macmillan)

NEW YORK, Jan. 14, 2015 /PRNewswire/ — Thought-leader David F. Giannetto has released his latest book “Big Social Mobile, How Digital Initiative Can Reshape the Enterprise and Drive Business Results” (Palgrave Macmillan), presenting the first enterprise-level insight into how digital initiatives such as big data, social media and mobile technology, can and should connect with enterprises objectives, process, technology and data to create tangible and meaningful results.  The book draws upon his work helping some of today’s most iconic brands implement the latest techniques and technologies to establish deeper and more profitable connections with consumers. Giannetto demonstrates why organizations such as the American Management Association, Business Finance Magazine and Consumer Goods Technology Magazine have listed him as a thought-leader by breaking these complex subjects down into understandable terms that business leaders can understand, connect with and apply. He skillfully shows how these initiatives are all part of one larger movement affecting how organizations must operate to remain competitive in what he calls the new ‘social economy’ populated by ‘social consumers’ that are increasingly more savvy and demanding.

Review the official press release here: David Giannetto Releases Big Social Mobile – PRNewswire 

PRNewswire to be featured case study

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PRNewswire

PRNewswire will be a featured case study in Big Social Mobile.

It has been amazing to work with the team at PRNewswire to feature their influential role in the complex relationship organizations have with established media.  I look forward to sharing the the way they are helping companies used these formal communications to create one-on-one conversations with influential consumers, improve sentiment, and identify concerns (and consumers who have concerns) so that they can be addressed or resolved–or even turned to an organization’s best advantage.

PRNewswire will also be a technology partner for the Big Social Mobile community, sharing insights into their Agility platform and how their clients are leveraging it to manage their relationships with consumers and media.

@dgiannetto @PRNewswire #bigsocialmobile #businessintelligence

iSIGN to be a featured case study

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iSIGN Media_LogoI’m excited to be featuring the technology of iSIGN in Big Social Mobile.  Proximity Marketing + Mobile Technology + Digital Signage + Smart Antennas.  This is a company at the very center of how you use mobile technology to directly drive additional revenue.  I can’t wait to share how they’re doing it.

iSIGN is a global leader in multiplatform, location-based messaging solutions that utilize Bluetooth, mobile, WiFi and location-aware technologies to deliver permission-based consumer messaging to engage shoppers at the point of sale. They deliver insights into emerging behaviors that help businesses measure their marketing and advertising efforts and make better informed decisions to increase sales, customer loyalty and ROI.

Giannetto to contribute to Nat’l Wildlife Federation Book

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National_Wildlife_FederationI’m happy to be contributing to the upcoming National Wildlife Federation book called “Animals that Make Me say Ouch!”.

While traveling in Alaska I was fortunate enough to take an amazing series of photographs of two Bald Eagles locked in aerial combat.  The event only lasted a few seconds as an older Bald Eagle chased down a younger one and attacked, locking claws and ripping at feathers while they dropped together, spinning down towards the ground.  They eventually pulled apart and went their separate ways, but it is a moment I will always remember and probably the best wildlife photographs I’ve ever taken.  It is wonderful to be involved with an organization that has such an important mission–and also to finally be involved in a children’s book project.

More to come as the project progresses.  And perhaps someday I’ll share the entire series on the web with you.

To learn about the National Wildlife Federation and the good work they do: http://www.nwf.org/