David Giannetto spoke to LA Times @LATimestech reporter Tracey Lien @traceylien:
“Trump cannot resolve the underlying problem with the Twitter business model,” said David Giannetto, a social media analyst and author of “Big Social Mobile.” Read the entire story HERE.
Direct Link: https://www.pressreader.com/usa/los-angeles-times/20170210/281848643348545
For those french-speaking readers, David Giannetto spoke with Liberation newspaper in France on the future of Twitter given their year-end results–is Donald Trump enough to save them?
Read the full article in french HERE.
Direct Link: http://www.liberation.fr/futurs/2017/01/27/les-mots-de-trump-peuvent-ils-sauver-les-maux-de-twitter_1544277
Right now everyone is hoping Jack Dorsey’s “innovator intuition” will revitalize Twitter just because Steve Jobs did it at Apple. But set aside hope and let’s look at some cold, hard facts to see if Twitter can survive.
While researching my new book,Big Social Mobile (Palgrave Macmillan), I sat down with the team at ICANN WHOIS, the organization that tracks and manages domain activity on the internet, to determine the “survivability” of organizations operating in the digital domain. I reviewed the activity of every domain on the internet–purchase, inactivity, transfer and abandonment of all domains–from 2002 until 2013.
What the data foretells is a grim tragedy about to unfold. [CONTINUE READING ON THE HUFFINGTON POST]
Direct link: http://www.huffingtonpost.com/david-giannetto/the-future-of-twitter-sta_b_9232280.html
A great example of how much power consumers have gained in the Corporate-Consumer Relationship.
Companies are no longer completely in-charge of their brand image. See this example of how things can go horribly wrong when passionate fans use the power of open social media to expose the bad behavior of a brand seeking to gain some media attention. The moral? Make sure you’re ready to answer hard questions about your organization and its performance before you go public. OH, and don’t mess with Flyers fans (of which I am one!). #AskNeal @FlyersNation
The original story–complete with copies of tweets here at CrossingBroad.com: http://www.crossingbroad.com/2014/03/the-penguins-askneal-twitter-hashtag-went-horribly-wrong.html