David Giannetto writes for the AMA on how companies are leveraging your smartphone data
In this edition of Giannetto’s AMA column he writes on the little-understood ways today’s best companies are leveraging smartphone data to understand, interact with and even manipulate consumers.
EXCEPT: There’s a hidden intellect growing within your smart phone. While you are shopping, dining or even sleeping, it’s got a social life of its own. And smart companies are learning how to take advantage of this social newbie… CONTINUE READING ON THE AMA GIANNETTO PAGE