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How Do You value Your Customer? – Giannetto for the AMA

By December 5, 2014Articles, Columns

David Giannetto, Big Data, Social Media, Mobile Technology, How Do You Value Your Customer?

New AMA Blog Post by David F. Giannetto

Is there one ultimate measure of performance? The lifetime value of a customer trumps all other measures. For almost every business, using almost any business model, Customer Lifetime Value (clv) provides more insight than any other single measure.  READ MORE ON THE AMA GIANNETTO PAGE