David Giannetto in SearchCRM.com on how-to reduce data silos to increase personalization
Check out the new article on SearchCRM.com by Executive Editor Lauren Horwitz (@lhorwitz), Customer Personalization Now Part of Closing, that features advice by David Giannetto (@dgiannetto), SVP of Salient Management Company (@SalientMgmtComp) and author of Big Social Mobile, on how companies want to use customer data to personalize interactions and boost sales, but customer data silos have left some companies adrift.
ARTICLE: All companies want to forge more intimate connections with their audiences so they can sell more products. If the age of the customer has taught companies anything, it’s that increasingly discriminating customers want companies to know who they are and what they want before the selling onslaught begins… [READ FULL ARTICLE HERE]
SearchCRM.com is a free resource dedicated to Customer Relationship Management (CRM) decision makers. CRM is a business process that requires a special combination of customer-centric strategy and technical know-how. Visit SearchCRM.com for original daily news, expert tips, discussion forums, Webcasts and customized research that will help you develop, design and implement CRM initiatives.