TechTarget and SearchCRM.com are running an Excerpt from Big Social Mobile
Social engagement opportunities about more than selling
You’ve made the sale, but how do you turn a onetime purchase into a long-term relationship? This excerpt from the book Big Social Mobile: How Digital Initatives Can Reshape the Enterprise and Drive Business Results by David Giannetto shows how companies’ social media interactions can do much more than simply foster community growth. Giannetto is a thought leader on business intelligence, enterprise performance management and enterprise-level… [READ HERE]
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