Check out a section from Chapter 11: “Demystifying Big Data” of Big Social Mobile that provides unprecedented insight into the structure of big data and what it can be used for. This excerpt features information from social login leaders & consumer data experts at Janrain–the company that invented social login. The book itself contains graphics and illustrations of what specific data is available from leading social platforms. Order Online HERE.
“To identify the real value of an influencer (or similar complex questions), the entire organization must understand what data they can retrieve from social and mobile platforms, and what can be derived from big data. They must understand the structure of big data itself.
Social platforms make a significant amount of data available to organizations (some free and some paid for). This is the data used…” [READ MORE ON THE ADOTAS SITE]
About Janrain: Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and user-generated content. Janrain powers customer identity management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Frankfurt, Singapore, Bangkok and Redwood City, CA. For more information, please visit www.janrain.com and follow @janrain.
About adotas: ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.