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David Giannetto writes for Janrain – Big Data–Big Deal?

By February 18, 2015Articles

Giannetto-Blog-Post-2-imageDavid Giannetto demystifies big data

In preparation for tomorrow’s webinar David Giannetto provides the blunt clarity he is often known for when it comes to demystifying the latest management myths and technology trends.  Still confused by the real use of big data?  Read this blog post and then join the Janrain webinar to learn more about how companies are using today’s latest digital trends–big data, social media and mobile technology–to create tangible business results

Join Janrain’s live webinar presentation with David on Thursday, February 19, 10AM PST/1PM PST to learn more. Register now

Excerpt:
Tired of the hype surrounding big data? I am. You should be too. Don’t let the hype fool you. It isn’t as impressive as it sounds. Here’s why… [CONTINUE READING] at http://janrain.com/blog/big-data-big-deal/?src=Social&lsd=twitter&cnm=Webinar%20Digital%20Divide&utm_campaign=webinar-digital-divide&utm_medium=social&utm_source=twitter

About Janrain
Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and user-generated content. Janrain powers customer identity management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Frankfurt, Singapore, Bangkok and Redwood City, CA. For more information, please visit www.janrain.com and follow @janrain.