David Giannetto writes an article for Janrain’s company blog on the future of Omni-Channel
“Considering that Janrain is the company that created the first social login, for them to still be at the forefront of how companies understand and interact with their consumer-base says a lot about the strength and commitment of their organization,” says David Giannetto, author of the new book Big Social Mobile, which shows companies how to use technology such as Janrain to realize tangible business results. “Janrain understands the nuances of a very complex combination of constantly shifting social platforms, where privacy policies are constantly changing, and through all of that they are still able to keep their clients focused on getting real results. They are an important piece of the puzzle in helping companies of all sizes become Big Social Mobile enterprises.”
Read the full article on how your Omni-Channel strategy could be holding your company back here: http://janrain.com/blog/goodbye-omni-channel-hello-omni-experience/
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Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and user-generated content. Janrain powers customer identity management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Frankfurt, Singapore, Bangkok and Redwood City, CA. For more information, please visit www.janrain.com and follow @janrain.