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How Social Media is Killing Your Company – Giannetto for Huffington Post

By March 20, 2015Articles, Columns


How Social Media is Killing Your Company

New Huffington Post article by David F. Giannetto

For over 10 years the mission of social media practitioners has been to build a presence for your company on every social media platform available. The time, effort and energy expended by companies to achieve this has significantly increased your expenses without a corresponding increase in revenue. And what have you gotten for it? Friends, followers, fans–and probably few new customers. Perhaps the problem is social media itself; perhaps it isn’t a viable business medium despite all of the hype. Consider these inherently problematic aspects of social media before you decide… [CONTINUE READING]

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