How Social Media is Killing Your Company
New Huffington Post article by David F. Giannetto
For over 10 years the mission of social media practitioners has been to build a presence for your company on every social media platform available. The time, effort and energy expended by companies to achieve this has significantly increased your expenses without a corresponding increase in revenue. And what have you gotten for it? Friends, followers, fans–and probably few new customers. Perhaps the problem is social media itself; perhaps it isn’t a viable business medium despite all of the hype. Consider these inherently problematic aspects of social media before you decide… [CONTINUE READING]
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