David Giannetto: Can mobile meet the hype?

Author David Giannetto talks about the future of mobile in this guest column for Mobile Marketing Watch. Check out the the article in Michael Essany’s column HERE.

Direct link: http://www.mobilemarketingwatch.com/adapt-or-fail-how-mobile-can-meet-the-hype-49598/

About MMW: Mobile Marketing Watch, otherwise referred to as MMW (because writing “Mobile Marketing Watch” just takes too damn long) is owned and operated by the Los Angeles based communications company, mobileStorm. In addition to selling its SaaS offering to businesses for email, mobile and social messaging, mobileStorm employs a staff of independent writers who have complete editorial freedom over their content and reader interaction.  MMW and its writers cover an array of topics that touch all areas of the mobile ecosystem — everything from advertising, to technology, and even healthcare.