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Big Social Mobile Case Study

April 17, 2015
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David Giannetto in Mobile Marketing Watch

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mmw_logo

David Giannetto: Can mobile meet the hype?

Author David Giannetto talks about the future of mobile in this guest column for Mobile Marketing Watch. Check out the the article in Michael Essany’s column HERE.

Direct link: http://www.mobilemarketingwatch.com/adapt-or-fail-how-mobile-can-meet-the-hype-49598/

About MMW: Mobile Marketing Watch, otherwise referred to as MMW (because writing “Mobile Marketing Watch” just takes too damn long) is owned and operated by the Los Angeles based communications company, mobileStorm. In addition to selling its SaaS offering to businesses for email, mobile and social messaging, mobileStorm employs a staff of independent writers who have complete editorial freedom over their content and reader interaction.  MMW and its writers cover an array of topics that touch all areas of the mobile ecosystem — everything from advertising, to technology, and even healthcare.

April 15, 2015
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David Giannetto in MobileMakers.org – Can Mobile Meet the Hype?

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mobilemakersDavid Giannetto on how mobile can meet the big promise of changing your business

MobileMakers.org checked in with the author who put Mobile in Big Social Mobile
to see whether or not mobile can live up to the big promises people are making on its behalf.
Check in with his answer here: Adapt or Fail, How Mobile Can Meet the Hype

http://mobilemakers.org/adapt-or-fail-how-mobile-can-meet-the-hype/

July 15, 2014
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PRNewswire to be featured case study

By | Big Social Mobile Case Study, News, Partners | No Comments

PRNewswire

PRNewswire will be a featured case study in Big Social Mobile.

It has been amazing to work with the team at PRNewswire to feature their influential role in the complex relationship organizations have with established media.  I look forward to sharing the the way they are helping companies used these formal communications to create one-on-one conversations with influential consumers, improve sentiment, and identify concerns (and consumers who have concerns) so that they can be addressed or resolved–or even turned to an organization’s best advantage.

PRNewswire will also be a technology partner for the Big Social Mobile community, sharing insights into their Agility platform and how their clients are leveraging it to manage their relationships with consumers and media.

@dgiannetto @PRNewswire #bigsocialmobile #businessintelligence

April 15, 2014
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NHL Flyers Fans Demonstrate Consumer Power

By | Big Social Mobile Case Study, Blog Posts | No Comments

3-26-2014 4-14-56 PM

A great example of how much power consumers have gained in the Corporate-Consumer Relationship.  

Companies are no longer completely in-charge of their brand image.  See this example of how things can go horribly wrong when passionate fans  use the power of open social media to expose the bad behavior of a brand seeking to gain some media attention.  The moral? Make sure you’re ready to answer hard questions about your organization and its performance before you go public.  OH, and don’t mess with Flyers fans (of which I am one!). #AskNeal @FlyersNation

The original story–complete with copies of tweets here at CrossingBroad.com: http://www.crossingbroad.com/2014/03/the-penguins-askneal-twitter-hashtag-went-horribly-wrong.html

 

April 3, 2014
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iSIGN to be a featured case study

By | Big Social Mobile Case Study, News, Partners | No Comments

iSIGN Media_LogoI’m excited to be featuring the technology of iSIGN in Big Social Mobile.  Proximity Marketing + Mobile Technology + Digital Signage + Smart Antennas.  This is a company at the very center of how you use mobile technology to directly drive additional revenue.  I can’t wait to share how they’re doing it.

iSIGN is a global leader in multiplatform, location-based messaging solutions that utilize Bluetooth, mobile, WiFi and location-aware technologies to deliver permission-based consumer messaging to engage shoppers at the point of sale. They deliver insights into emerging behaviors that help businesses measure their marketing and advertising efforts and make better informed decisions to increase sales, customer loyalty and ROI.