The Future of Twitter: Statistics Show 2016 Death
An original Giannetto article for Huffington Post
Right now everyone is hoping Jack Dorsey’s “innovator intuition” will revitalize Twitter just because Steve Jobs did it at Apple. But set aside hope and let’s look at some cold, hard facts to see if Twitter can survive.
While researching my new book,Big Social Mobile (Palgrave Macmillan), I sat down with the team at ICANN WHOIS, the organization that tracks and manages domain activity on the internet, to determine the “survivability” of organizations operating in the digital domain. I reviewed the activity of every domain on the internet–purchase, inactivity, transfer and abandonment of all domains–from 2002 until 2013.
What the data foretells is a grim tragedy about to unfold. [CONTINUE READING ON THE HUFFINGTON POST]