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September 18, 2014
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Giannetto for Huffington Post – The NFL gets Datafied

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HuffingtonPost-ArticleThe NFL Gets Datafied — 5 Impacts You Haven’t Thought Of

New Huffington Post article by David Giannetto

Two weeks into the NFL season and constant scandal has forced everyone to forget that this is the year the NFL will be forever changed. Not by the new anti-abuse, drug or DUI punishments, or the relinquishment of absolute power by league commissioner Goodell, but by the datafication of NFL players themselves — this year players will wear Radio Frequency Identification (RFID) chips embedded into their uniforms for the first time. [CONTINUE READING]

Full Link: http://www.huffingtonpost.com/david-giannetto/the-nfl-gets-datafied-5-i_b_5844006.html

September 18, 2014
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AMA Blog – 3 Ways Companies are Leveraging Your Smart Phone Against You

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mobile technologyDavid Giannetto writes for the AMA on how companies are leveraging your smartphone data

In this edition of Giannetto’s AMA column he writes on the little-understood ways today’s best companies are leveraging smartphone data to understand, interact with and even manipulate consumers.

EXCEPT: There’s a hidden intellect growing within your smart phone.  While you are shopping, dining or even sleeping, it’s got a social life of its own.  And smart companies are learning how to take advantage of this social newbie… CONTINUE READING ON THE AMA GIANNETTO PAGE

July 13, 2013
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Unlock the Hidden Power of Mobile Analytics – Giannetto for the AMA

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shutterstock_mobile-analytics-620x250Unlock the Hidden Power of Mobile Analytics

David Giannetto for the AMA

Should your company invest in mobile analytics technology needed to deliver critical management information to users on the go? It is a decision nearly every organization is now facing, and one that will consume a significant amount of time and money. [CONTINUE READING]

Direct Link: http://playbook.amanet.org/unlock-the-hidden-power-of-mobile-analytics/

May 23, 2013
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3 Views of Holistic Performance Measurement Using Big Data – Giannetto for the AMA

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shutterstock_113314972-620x2503 Views of Holistic Performance Measurement Using Big Data

David Giannetto for the AMA

ig data now allows you to go beyond traditional key performance indicators (kpi) that focus only on financial performance.  While financial measures will always be the ultimate measures of success, using them to manage on a daily basis focuses an organization on the past. This creates a lagging mindset.  How do you focus on now  to create financial success in the future? [CONTINUE READING]

Direct Link: http://playbook.amanet.org/3-views-of-holistic-performance-measurement-using-big-data/

April 24, 2013
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3 Key Customer Metrics – Giannetto for the AMA

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big-data-620x250

Customer Metrics: Don’t Fail to Ask These 3 Questions

David Giannetto for the AMA

What are the key performance indicators (kpi) you miss using only traditional metrics? While you probably have massive amounts of traditional enterprise data, you won’t get the complete picture without looking at new customer metrics. Social media and mobile technology create massive amounts of new and valuable “big” data. The challenge for leaders: mining this data to get the most meaningful information.

[CONTINUE READING]

Direct Link: http://playbook.amanet.org/customer-metrics-3-questions/