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analytics

Giannetto presents to Apex Audience – Using Layered Analytics to Drive Growth and Profitability

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David Giannetto addressed the audience of Apex on how today’s leading companies are using layered analytics to drive their business. Listen or download the presentation HERE. Sign-in required by Apex to view.

Abstract: For most companies data-driven marketing is nothing more than tracking consumers who visit their website and responding with personalized email. The result is an endless stream of outbound emails, low response rates and eventual discounts. But today’s best digital operators are using a series of analysis to uncover ideal consumers and ideal behaviors that can be combined to maximize conversion rates, market basket value and customer lifetime value. Learn how analysis such as personality, like-kind, pattern and taxonomy can be layered to create a digital marketing program designed to increase market penetration, open new market segments and create a sales pipeline.

Direct Link:https://apexsystems.webex.com/ec3000/eventcenter/recording/recordAction.do?theAction=poprecord&siteurl=apexsystems&entappname=url3000&internalRecordTicket=4832534b0000000375b8bb35002ef331249a42cdace6a3f84f7c855013ba14e50065c579bc7f7829&renewticket=0&isurlact=true&format=short&rnd=4374686967&RCID=b44c184da9d7e88b531f53313c18fc4c&rID=92944612&needFilter=false&recordID=92944612&apiname=lsr.php&AT=pb&actappname=ec3000&&SP=EC&entactname=%2FnbrRecordingURL.do&actname=%2Feventcenter%2Fframe%2Fg.do%2Fg.do

Giannetto Speaking at Gartner Catalyst Conference – San Diego 8/11 & 8/12

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David Giannetto will address the #GartnerCAT on both 8/11 & 8/12 in San Diego

David Giannetto, author of Big Social Mobile and SVP of Salient Management Company, will be address attendees at this premier Gartner event in a main session on 8/12 and a select group of senior exectives from the fortune 2000 in an invitation-only session on 8/11. The topic–how business intelligence and analytics applications are missing the true needs of management decision support–is a topic Giannetto has commented on many times in the past.

“The difference between information for analyics sake and information that can be used to drive the performance of an organization is the foundation of my work all the way back to my first book,” says Giannetto. “I’m sometimes amazed that even after a decade the main ingredients of success we discussed in the Power Grid–things that were progressive at the time–are largely and often unfulfilled by most of today’s information-based technology.” Perhaps as testament to this point, J. Wiley & Sons has just released The Performance Power Grid  in a second edition. “The duel sessions at Gartner’s Calatylst Conference is a great way to deliver this message to a broader audience (in the general session) and then have some deeper, more meaningful conversation (in the invitation-only session) with a select group of today’s leaders seeking to utilize information as the backbone of their organization’s decision-making process.”

To join David Giannetto, the Salient team, and conference attendees in San Diego visit the Gartner event website.

About the catalyst Conference: This event provides practical solutions, actionable advice & principled objectivity in ways you won’t find anywhere else. Technically focused & committed to pragmatic, how-to content, Gartner Catalyst Conference is designed to leave you with a blueprint for project planning & execution.

@salientmgmtcomp, @dgiannetto, @gartner_inc, #GartnerCAT

 

David Giannetto writes for Janrain – Big Data–Big Deal?

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Giannetto-Blog-Post-2-imageDavid Giannetto demystifies big data

In preparation for tomorrow’s webinar David Giannetto provides the blunt clarity he is often known for when it comes to demystifying the latest management myths and technology trends.  Still confused by the real use of big data?  Read this blog post and then join the Janrain webinar to learn more about how companies are using today’s latest digital trends–big data, social media and mobile technology–to create tangible business results

Join Janrain’s live webinar presentation with David on Thursday, February 19, 10AM PST/1PM PST to learn more. Register now

Excerpt:
Tired of the hype surrounding big data? I am. You should be too. Don’t let the hype fool you. It isn’t as impressive as it sounds. Here’s why… [CONTINUE READING] at http://janrain.com/blog/big-data-big-deal/?src=Social&lsd=twitter&cnm=Webinar%20Digital%20Divide&utm_campaign=webinar-digital-divide&utm_medium=social&utm_source=twitter

About Janrain
Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and user-generated content. Janrain powers customer identity management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Frankfurt, Singapore, Bangkok and Redwood City, CA. For more information, please visit www.janrain.com and follow @janrain.