New Giannetto Column in the March/April Edition of Strictly Marketing Magazine Author David Giannetto’s first edition of the new column Future-Marketing: becoming big social mobile is focused on the real impact…
3 New Ways Companies Are Influencing What You Think (and Buy) New AMA Blog Post by David F. Giannetto Concerned about how companies might use all of that personal information…
How Do You Value Your Customer? New AMA Blog Post by David F. Giannetto Is there one ultimate measure of performance? The lifetime value of a customer trumps all other…
Customer Metrics: Don’t Fail to Ask These 3 Questions New AMA Blog Post by David F. Giannetto What are the key performance indicators (kpi) you miss using only traditional metrics?…
3 Views of Holistic Performance Measurement using Big Data New AMA Blog Post by David F. Giannetto What are the key performance indicators (kpi) you miss using only traditional metrics?…
Customer Metrics: Don’t Fail to Ask These 3 Questions David Giannetto for the AMA What are the key performance indicators (kpi) you miss using only traditional metrics? While you probably…
FujiFilm Wins the Business Finance Magazine Vision Award Visionary Project led by David Giannetto In 2004, David Giannetto led an EPM engagement that forever changed the way companies think about…