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September 18, 2014
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AMA Blog – 3 Ways Companies are Leveraging Your Smart Phone Against You

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mobile technologyDavid Giannetto writes for the AMA on how companies are leveraging your smartphone data

In this edition of Giannetto’s AMA column he writes on the little-understood ways today’s best companies are leveraging smartphone data to understand, interact with and even manipulate consumers.

EXCEPT: There’s a hidden intellect growing within your smart phone.  While you are shopping, dining or even sleeping, it’s got a social life of its own.  And smart companies are learning how to take advantage of this social newbie… CONTINUE READING ON THE AMA GIANNETTO PAGE

September 18, 2014
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Customer Metrics: Don’t Fail to Ask These 3 Questions

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big dataCustomer Metrics: Don’t Fail to Ask These 3 Questions

New AMA Blog Post by David F. Giannetto

What are the key performance indicators (kpi) you miss using only traditional metrics? While you probably have massive amounts of traditional enterprise data, you won’t get the complete picture without looking at new customer metrics. Social media and mobile technology create massive amounts of new and valuable “big” data. The challenge for leaders: mining this data to get the most meaningful information.

READ MORE ON THE AMA GIANNETTO PAGE

August 20, 2014
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3 Views of Holistic Performance Measurement using Big Data

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blog_using_big_data3 Views of Holistic Performance Measurement using Big Data

New AMA Blog Post by David F. Giannetto

What are the key performance indicators (kpi) you miss using only traditional metrics? While you probably have massive amounts of traditional enterprise data, you won’t get the complete picture without looking at new customer metrics. Social media and mobile technology create massive amounts of new and valuable “big” data. The challenge for leaders: mining this data to get the most meaningful information.

READ MORE ON THE AMA GIANNETTO PAGE

April 15, 2014
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NHL Flyers Fans Demonstrate Consumer Power

By | Big Social Mobile Case Study, Blog Posts | No Comments

3-26-2014 4-14-56 PM

A great example of how much power consumers have gained in the Corporate-Consumer Relationship.  

Companies are no longer completely in-charge of their brand image.  See this example of how things can go horribly wrong when passionate fans  use the power of open social media to expose the bad behavior of a brand seeking to gain some media attention.  The moral? Make sure you’re ready to answer hard questions about your organization and its performance before you go public.  OH, and don’t mess with Flyers fans (of which I am one!). #AskNeal @FlyersNation

The original story–complete with copies of tweets here at CrossingBroad.com: http://www.crossingbroad.com/2014/03/the-penguins-askneal-twitter-hashtag-went-horribly-wrong.html

 

March 21, 2014
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Giannetto to contribute to Nat’l Wildlife Federation Book

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National_Wildlife_FederationI’m happy to be contributing to the upcoming National Wildlife Federation book called “Animals that Make Me say Ouch!”.

While traveling in Alaska I was fortunate enough to take an amazing series of photographs of two Bald Eagles locked in aerial combat.  The event only lasted a few seconds as an older Bald Eagle chased down a younger one and attacked, locking claws and ripping at feathers while they dropped together, spinning down towards the ground.  They eventually pulled apart and went their separate ways, but it is a moment I will always remember and probably the best wildlife photographs I’ve ever taken.  It is wonderful to be involved with an organization that has such an important mission–and also to finally be involved in a children’s book project.

More to come as the project progresses.  And perhaps someday I’ll share the entire series on the web with you.

To learn about the National Wildlife Federation and the good work they do: http://www.nwf.org/