Janrain, the leading provider of Customer Identity Management technology, reveals how they are helping organizations become Big Social Mobile

In this new press release, Big Social Mobile partner Janrain shows how their technology is helping organizations capture, understand and utilize customer information to increase the effectiveness of digital interactions.  “At the heart of what makes a company Big Social Mobile is the ability to identify and understand your customers,” say Big Social Mobile author David Giannetto.  “Companies know how to do that in the physical world when consumers become customers, but they’ve been slow to adopt this same mentality across the digital landscape.  Janrain makes connecting these two disparate worlds possible–Janrain helps companies bridge that digital divide–by embedding technology into the digital workflow that not only identifies each customers during each interaction, but also provides unparalleled insight into consumer demographics, social behaviors, community involvement and other data necessary to fully leverage your relationships.”

Read more about Janrain and their involvement with Big Social Mobile in this press release.

About Janrain
Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and user-generated content. Janrain powers customer identity management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Frankfurt, Singapore, Bangkok and Redwood City, CA. For more information, please visit www.janrain.com and follow @janrain.