Maria Perez sat down with David Giannetto to talk about his marketing approach that has landed him in media outlets ranging from Forbes to the Jenny McCarthy show.
From PRNewswire: For this month’s featured success story, we caught up with David Giannetto, author of “Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results.” Read the Interview Here
Giannetto interview on Finance’s role in social media, mobile technology and big dataBig Social Mobile author David Giannetto (@dgiannetto) sat down with Jack Sweeney (@CFOTL), host of one of today’s most successful podcasts, to discuss his new book and how finance is reacting to the arrival of big data, social media and mobile technology, and how it can be used to drive business results inside your organization.
Listen here (if supported):
GIANNETTO: The good news for most organizations is they probably already have all three initiatives, at least any sizeable organization. Some smaller organizations might not have mobile initiatives yet but that’s inevitable as well. So, when I’m working with organizations, I’m trying to get them to think that things really haven’t changed. Financial leaders have always had to balance priority. And the good ones take a very clear look at what this initiative is going to do for the business, because they hold information relative to that profit equation and if the organization isn’t profitable in the long term, it’s not going to be around that long. Social, mobile, big data, these things consume a lot of resources, there’s a lot of technology coming in that’s being brought there. It’s all very expensive.
So, you have to really look at those specialized practitioners in the eye and say to them for example, what is this going to get the business because a friend, a follower or a fan is not the same thing as a customer, and they’re going to find that very intimidating, a very challenging question because big data, social media and mobile practitioners really have never been challenged to answer the question of what’s the ROI on their efforts.
ABOUT: CFO THOUGHT LEADER is a lively, groundbreaking business podcast. Our mission is to bring you personal firsthand accounts of CFOs who are driving change within their organizations. In addition to their company history we also share the career journey of our spotlighted guest: What did they struggle with? How did they persevere? What makes them successful?
We highlight leadership lessons, “Ah-ha!” moments, and the things that finance leaders stopped doing that was sapping value from their work. Our CFO thought leaders have taught us that one of the most important tasks is to identify “what to stop doing” in order to create the capacity for doing what is required by finance in the 21st century. CFO THOUGHT LEADER is all about inspiring finance professionals to take a leadership leap. We know that by hearing about the successes — (and yes, also the failures) — of others, today’s CFOs can more confidently chart their own leadership paths across the enterprise and take inspired action.
David Giannetto Video Interview on Good News BroadcastDavid Giannetto sat down with veteran Television broadcaster Paul Sladkus for Good News Planet. The interview focused on the positive changes in the market and how they are being brought about after the emergence of consumer-controlled social media and mobile technology, and how this has forced a change in corporate behavior (corporate social responsibility) for the first time in over 400 years.
See the full interview here on Good News Planet: http://goodnewsplanet.com/big-data-part-i-of-iii/
Giannetto has long been one of the most vocal business theorists discussing the impact of capitalism on market dynamics, how it has undermined individuality and reduced the focus on quality–a view that has woven its way through his business writing since the opening pages of his first book, The Performance Power Grid. “[The performance power grid methodology] is working to undo 400 years of bad learning,” writes Giannetto in his first book. “It is working against an economic model that undermines the very thing business need to succeed and to sustain success. To Achieve these things, a new perspective and a new approach is required.” These concerns, and this effort, was further expanded upon by Giannetto within his third book Big Social Mobile in the context of what he calls the “corporate-consumer relationship.” While these beliefs remain subtle undertones throughout his writing, they have been seized upon by consumer advocates as one of the few realistic (even if unpopular) paths to achieve stronger corporate responsibility.
About Paul Sladkus: Sladkus was 49 years old when he founded Good News. “I started it to confront the consistent negativity in the world and media,” he says. “If we want to see a better world, then we have to shift what we are looking at.” Thus for the past 11 years, Sladkus has traveled the world bringing good news into our living rooms and our computers too. However, in most cases, he doesn’t have to go very far: the Good News comes to him as thousands of corporations, non-profits, public relations companies and individuals request that he tell their stories. Sladkus already had significant experience before starting Good News. In the ‘70s, he worked at CBS on award winning shows such as All in the Family, Carol Burnett, Sonny and Cher and Love of Life. At PBS Channel 13 he helped create The Nature and Brain series. What’s special about Sladkus is his down-to-earth personality despite the many famous people he’s met throughout his life. Over the years he has interviewed Katie Couric, Les Paul, Michael Douglas, Ted Danson, Ted Turner, Deepak Chopra, Patch Adams, Mitch Albom, Jack Canfield, Marianne Williamson, Tiki Barber, Isabella Rossellini, Percy Heath, Mayor Michael Bloomberg, Kathleen Turner, Tina Turner, Tony Bennett, America Ferrera, Pete Seeger, Danny DeVito, Ben Vereen, Elmo, Harvey McKay, Chuck Close among many others doing good for the world.