David Giannetto will be on the cover of this month’s Strictly Marketing Magazine.
This month’s addition should hit the streets any day.
This month’s addition should hit the streets any day.
Author David Giannetto’s first edition of the new column Future-Marketing: becoming big social mobile is focused on the real impact of social media on marketing. Discover what he calls the ‘keystone’ of data-driven marketing and how to put this in place for your organization. Read the full article on the PDF extract from the print edition HERE
Full link: http://davidgiannetto.com/dg_files/SMMmarapr2016BSM.pdf
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Author David Giannetto recently sat down with Strictly Marketing Magazine to talk about the method behind the methods: the origins of his unique and controversial perspective, how social media might save capitalism and why he can’t earn a living doing what he really loves.
Read the full article on the PDF extract from the print edition HERE
Full link: http://davidgiannetto.com/dg_files/SMMinterview.pdf
Kicking off in the March edition of Strictly Marketing Magazine, David Giannetto, Big Social Mobile author, will launch a new column focused on practical, everyday use of today’s latest marketing trends and technologies–all with a focus on driving tangible result–more customers, higher revenue, increased profit.
David provides his personal perspective on the changing role of marketing, and how marketing professionals are now finding themselves at the center of what he calls a “Big Social Mobile Enterprise,” responsible for combining a variety of new digital initiatives–everything from big data, to social media to mobile technology and traditional advertising and campaigns–that will connect their company to an increasingly more powerful and sophisticated “social consumer.”
He will provide a behind the scenes look into how today’s best, most progressive companies are using the latest marketing trends and technology to understand, leverage and influence consumer behavior in a way that were never before possible. This column is sure to become your best ally to convince leaders throughout your organization that these digital initiatives can do more than generate friends, data and download–they are the secret to generating new customers, more revenue and winning in a new social economy.
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