Strictly Marketing Magazine

March 1, 2016

New Future-Marketing Column: The Keystone of Data-Driven Marketing

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New Giannetto Column in the March/April Edition of Strictly Marketing Magazine Author David Giannetto’s first edition of the new column Future-Marketing: becoming big social mobile is focused on the real impact…

January 30, 2016

David Giannetto On-on-One Interview

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David Giannetto sits down with Strictly Marketing Magazine Author David Giannetto recently sat down with Strictly Marketing Magazine to talk about the method behind the methods: the origins of his…

January 9, 2016

David Giannetto 2016 Contributing Columnist in Strictly Marketing Magazine

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David Giannetto will launch a new column for Strictly Marketing Magazine entitled Future Marketing-becoming big social mobile Kicking off in the March edition of Strictly Marketing Magazine, David Giannetto, Big Social…

Definitioner

Social Consumer

is a term first used by David Giannetto in Big Social Mobile to label those consumers that, regardless of demographics such as age, race, geography, etc., utilize social platforms, mobile technology, and the information that these technologies and the internet makes available, during the buying process. This allows these consumers to interact with companies from a position of power, and changes the basic nature of what companies must do to effectively convert them from consumer to customer. These consumers are different in more ways than just the information they use. They desire to purchase from companies that are aligned with their beliefs and values, and companies that operate in a more transparent and consistent manner stressing true value, not perceived value. See graphic 8.2 in Big Social Mobile. In short, Social Consumers use information not provided by a company to make a buying decision about that company’s products or services—3^rd party reviews, social recommendations, competitive information, or just educational information.

Social Economy

is a term first used by David Giannetto in Big Social Mobile to show the influence of social media and mobile technology on the buying behavior of a growing segment of consumers (called social consumers in Big Social Mobile) that collectively are counterbalancing the corporate-consumer relationship for the first time in over 500 years. The social economy has all of the market dynamics created by capitalism, but because of the power of social consumers (made possible by social and mobile) and their desire to purchase from companies that are aligned with their beliefs and values, companies are forced to operate in a more transparent, consistent manner that stresses true value and not perceived value in order to earn revenue and maximize customer lifetime value (CLV). See graphic 3.1 in Big Social Mobile.

David Giannetto On-on-One Interview

David Giannetto 2016 Contributing Columnist in Strictly Marketing Magazine

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