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June 17, 2015
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David Giannetto Interview – Story Powered 7/13

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David Giannetto interview on telling your company’s story in the digital age: 7/13 1pm ET

No matter what size of business you are running, social media is a crucial part of how you interact with potential customers. However, having lots of friends or lots of likes is not enough. We need to be able to convert our followers into customers. But how do we do that in an increasingly competitive marketplace with savvy social consumers? In this episode of Story Powered®, David Giannetto, author of Big Social Mobile, How Digital Initiatives can Reshape the Enterprise and Drive Business Results will help us better understand the current social landscape and how businesses can use story to move beyond being liked to getting more sales.

Listen to the show on demand here

Direct Link: http://www.voiceamerica.com/episode/86450/getting-social-with-story

@verygoodstories, @dgiannetto, #bigsocialmobile

About Lianne Picot and Story Powered/Very Good Stories: Did you know that storytelling is a superpower that inspires, engages and moves people to action? The Story Powered radio show is all about helping you to activate your storytelling superpower to make your business more successful. Lianne Picot and her guests from around the world share their expertise and experience in story powered branding, leadership and business development. They help you to strategically find, craft and share your best business stories with authenticity and passion. Story Powered will also help business leaders and entrepreneurs to think about the internal stories that are holding them back or affecting their success and how to create a new narrative that moves them closer to their goals and dreams. Listen to Story Powered every Tuesday at 10 AM Pacific Time on the VoiceAmerica Business Channel to find out more about the power of story and how it will help you grow a better business. Learn more at: http://www.verygoodstories.com/
June 16, 2015
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David Giannetto Interview – The Business Reinvention Show 7/14

By | Media, Previous Events | No Comments

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David Giannetto interview on Business Reinvention – New Marketing Thinking for the Digital Age

More than 10 years after social media and mobile phones went mainstream, marketers are still trying to make sense of the fast-changing media landscape and consumer behaviors. The change has compelled companies to rethink their organizational structure and alignment in addition to their capability to harness big data and respond to market intelligence.
In this episode, I will talk with David F. Giannetto, the author of “Big Social Mobile – How Digital Initiatives Can Reshape the Enterprise and Drive Business Results”. We will discuss the impact of social and mobile marketing on organizational structure, business planning, and marketing leadership. David will share best practices for closing the gap between today’s trendiest digital initiatives—big data, social media, and mobile technology designed to generate friends, data and downloads—and traditional organizational goals focused on creating customers, revenue and profit.

Listen to the program now or download the podcast from iTunes.

About Business Reinvention and Nancy Lin: “Business Reinvention with Nancy Lin” keeps you up to date on emerging trends and business innovations that could transform your industry. The show helps you make sense of new technologies and business models to understand their implications. Nancy Lin is a thoughtful and engaging host with a knack for asking questions that draw out unexpected insights. Her in-depth interviews with experts empower you to think innovatively and offer you inspiration and business lessons. “Business Reinvention with Nancy Lin” is broadcast live every Tuesday at 8 AM Pacific Time on the VoiceAmerica Business Channel. More information at http://www.bizreinvention.com

@BizReinvention, @dgiannetto, #bigsocialmobile