David Giannetto comments on the next steps for Twitter CEO Jack Dorsey
Story by Samantha Masunaga and David Pierson. Review the full story on the LA Times website HERE.
David Giannetto article in Venturebeat: 4 steps to achieve data-driven marketing
As a follow-up to the Advanced Marketing Customer Analytics webinar for Venturebeat, David Giannetto, Big Social Mobile author, provides step-by-step insight into how to create data-driven marketing within your own organization.
Excerpt: If you attended the recent VB Marketing Analytics roundtable with Foursquare CRO Steven Rosenblatt, VentureBeat Analyst Jon Cifuentes, and myself, chances are you’re feeling a bit intimidated by the data-driven future of marketing we presented. You aren’t alone. It isn’t that journey mapping, situational-segmentation, or micro-marketing are techniques you can’t wrap your head around; it’s that they seem impossible to actually implement within your own company….. Read the full article
View a replay of the webinar HERE (note: you must fill out form).
David Giannetto interview featured in Forbes Business Leadership Section
Author David Giannetto sits down with Forbes writer Henry DeVreis to discuss the impact of his latest book Big Social Mobile on his reputation as one of today’s most successful business theory writers and practitioners. The piece is a lead in to Giannetto’s upcoming talk at the Forbes’ sponsored Entrepreneurs NextPractice Institute event on December 4, 2016 in Irvine, CA. Check back for more on that shortly.
Check out the full article HERE
Direct Link: http://www.forbes.com/sites/henrydevries/2015/11/20/why-business-leaders-make-time-to-write-a-book/
David Giannetto on how Google’s new gmail blocking tools will change the nature of email marketing
Big Social Mobile author David Giannetto spoke with e-Commerce Times to address how the changes in Google’s Gmail blocking tools represent one more nail in the coffin for spam marketing tactics and how this is just one more step in the right direction, back towards a traditional value-based sales process. Read the full article here: Blocking Tools Narrow Email Marketing Channel
Full link: http://www.ecommercetimes.com/story/82531.html
About E-Commerce Times: ECT News Network is one of the largest e-business and technology news publishers in the United States. Our network of business and technology news publications attracts a targeted audience of buyers and decision-makers who need timely industry news and reliable analysis.
The network currently includes several e-business and technology news sites: the E-Commerce Times®, TechNewsWorld™, CRM Buyer™ and LinuxInsider™. ECT News also publishes the E-Commerce Minute™ and the Tech News Flash™ daily newsletters and the ECT News Network Weekly Newsletter™.
David Giannetto on how the unassuming iPhone 6s could mean more than you think
Big Social Mobile author David Giannetto spoke with TechNewsWorld’s Quiten Plummer to comment on the state of mobile as the Apple iPhone 6s hits the streets. Find out why he thinks there’s more to this simple release than meets the eye, and how this is positioning Apple to stay ahead of the competition in the mobile arms race. Find out here: Unassuming iPhone 6s Could Knock Some Socks Off
Read the article here: http://www.technewsworld.com/story/82490.html
Quinten Plummer is a longtime technology reporter and an avid PC gamer who explored local news for a few years, covering law enforcement and government beats, before returning to writing about things run by ones and zeros and the people who make them. If it pushes pixels or improves lives, he wants to learn all he can about it.
David Giannetto comments on the current and future state of performance review for Central Desktop
Top enterprises are ditching the formal, annual, rack-and-stack performance review processes that were once considered a marvel of human resources innovation. Now comes the hard part—what to do instead?
Big Social Mobile author David Giannetto addresses the topic in this article by Jason Compton for Central Desktop. Read the article [HERE].
Full URL: http://cdblog.centraldesktop.com/2015/09/best-alternatives-to-traditional-performance-reviews/
About Central Desktop: Central Desktop helps people work together in ways they never imagined possible. Our online collaboration platform connects people and information in the cloud, making it possible to share files, combine knowledge, inspire ideas, manage projects and more. Visit Central Desktop
3 Changes in How to Acquire Today’s Top Talent
New Huffington Post article by David Giannetto
Companies are still reeling from the arrival of the first generation of truly social consumers into the market. But their arrival into the workforce might create more disruption than their new buying behaviors ever did. With over a third of the current workforce comprised of these social consumers — a number that will rise to nearly fifty percent by 2020 — companies would do well to factor the changing demands of this growing demographic into more than just their hiring strategy. [CONTINUE READING]
Top Trending Articles by Giannetto on HuffPost:
How Social Media is Killing your Company
David Giannetto comments on manufacturing’s use of Big Data in this article by TechTarget
Is manufacturing embracing big data opportunity? Find out in this article by TechTarget.
The big data revolution is making its way into manufacturing, where big data and analytics are being used to solve critical business problems. Read online HERE.
David Giannetto in new Software Advice whitepaper on improving the customer experience
Big Social Mobile author David Giannetto sat down with Software Advice’s Craig Borowski to discuss the latest trends in “customer experience” improvement efforts, and the impact mobile has had on it. The discussion centered around the problems with the current definition of “omni-channel” and how creating what Giannetto has labelled and “omni-experience”–the unification of customer experience during every interaction across both the digital and physical landscape–is creating significantly greater results for an organization.
Improve the Customer Experience
Through Better Mobile Support
IndustryView | 2015
Report Overview:
The customer experience, or “CX,” has become critically important in consumer purchase decisions. It is determined largely by the quality of the experience customers have when they look for product information and seek support—tasks they increasingly use mobile devices for. In this report, Software Advice investigates the degree to which U.S. consumers seek support through mobile, what kinds of CX problems they encounter and how companies can avoid these problems by better utilizing software.
Key Findings:
- Sixty-three percent of U.S. adults use mobile devices at least several times per month to seek customer support.
- Tech “early-adopters” aren’t the only ones who use mobile devices to seek service: even those who say they are “never first to buy new tech products” still seek mobile support more than once per month.
- Ninety percent have had poor experiences seeking customer support on mobile. Companies can mitigate this problem by creating a website with responsive design and using self-service information management.
Read the entire report on Software Advice’s website HERE.
Direct Link: http://www.softwareadvice.com/crm/industryview/mobile-support-report-2015/
About Software Advice: Software AdviceTM is a trusted resource for software buyers. We provide detailed reviews and research on thousands of software applications. Our team of software advisors provides free telephone consultations to help buyers build a shortlist of systems that will meet their needs. Software Advice is a Gartner company. Gartner (NYSE: IT) is the world’s leading information technology research and advisory company.
David Giannetto comments on outrageous iWatch profit margins for eCommerce Times
Apple’s failure to report iWatch sales, consumer reaction to outrageous profit margins and how to measure profitability on a wearable — eCommerce Times writer Quiten Plummer gets comments from Big Social Mobile author David Giannetto. Read the article HERE.
Full link: http://www.ecommercetimes.com/story/82201.html
@technewsworld, @dgiannetto
About Quinten Plummer: a longtime technology reporter and an avid PC gamer who explored local news for a few years, covering law enforcement and government beats, before returning to writing about things run by ones and zeros and the people who make them. If it pushes pixels or improves lives, he wants to learn all he can about it.