3 Reasons Why Content Marketing Is Already Dead David Giannetto for the AMA Content marketing is the rage. And it’s a topic worth discussing: how do companies use content that…
How Do You Value Your Customer? New AMA Blog Post by David F. Giannetto Is there one ultimate measure of performance? The lifetime value of a customer trumps all other…
David Giannetto writes for the AMA on how companies are leveraging your smartphone data In this edition of Giannetto’s AMA column he writes on the little-understood ways today’s best companies…
Unlock the Hidden Power of Mobile Analytics David Giannetto for the AMA Should your company invest in mobile analytics technology needed to deliver critical management information to users on the…
3 Views of Holistic Performance Measurement Using Big Data David Giannetto for the AMA ig data now allows you to go beyond traditional key performance indicators (kpi) that focus only…
Customer Metrics: Don’t Fail to Ask These 3 Questions David Giannetto for the AMA What are the key performance indicators (kpi) you miss using only traditional metrics? While you probably…