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analytical skills

February 12, 2015
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David Giannetto in MobileFOMO – your smartphone is not your friend

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mobilefomo-logoDavid Giannetto in MobileFOMO on why your smart phone is not your friend

Check out the new article by David Giannetto (@dgiannetto) in MobileFOMO: Why Your Mobile Phone is Not Your Friend.

EXCERPT (opening):  Everyone knows their cell phone is collecting an amazing amount of information, correlating their every digital action to the environment surrounding them, but few understand just how deep their mobile device’s insight into who they are goes—not just what you do (what we assume apps are collecting) but who you are.  Consider these increasingly more complex ways it is gathering information about you, your behavior, your personality and even your emotional state.

Read the full article here: http://mobilefomo.com/2015/02/mobile-phone-not-friend/

September 18, 2014
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Customer Metrics: Don’t Fail to Ask These 3 Questions

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big dataCustomer Metrics: Don’t Fail to Ask These 3 Questions

New AMA Blog Post by David F. Giannetto

What are the key performance indicators (kpi) you miss using only traditional metrics? While you probably have massive amounts of traditional enterprise data, you won’t get the complete picture without looking at new customer metrics. Social media and mobile technology create massive amounts of new and valuable “big” data. The challenge for leaders: mining this data to get the most meaningful information.

READ MORE ON THE AMA GIANNETTO PAGE