May 29, 2015

David Giannetto for ADOTAS – Digital versus Traditional Advertising

Will Digital Advertising Force Traditional Advertising To Find Its New, True Mission?

Perhaps no other traditional method has been more undermined by digital marketing than advertising. Contextual Marketing, Associative Marketing, and Micro-Marketing (all techniques defined within Giannetto’s Big Social Mobile) are just a few of the new techniques that make the mass distribution method of advertising too old-school to remain effective. But is there a change in consumer behavior that can make advertising valuable in the new social economy? There is–and David Giannetto explains in this new article for ADOTAS.

EXCEPT: The value of traditional advertising is under heavy siege. The maturation of the Internet, with its focus on banner ads and click-through rates, plus the trend towards personalization and companies’ use of social media as discounting and couponing platforms all but finished the job. But there’s one role that traditional advertising should focus on… [CONTINUE READING]

Direct Link: http://www.adotas.com/2015/05/will-digital-advertising-force-print-to-find-its-new-true-mission/

About adotas: ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

January 22, 2015

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Janrain Featured in Big Social Mobile Driving Brand Interaction and Engagement

By dgiannetto | News, Partners | No Comments

Janrain, the leading provider of Customer Identity Management technology, reveals how they are helping organizations become Big Social Mobile

In this new press release, Big Social Mobile partner Janrain shows how their technology is helping organizations capture, understand and utilize customer information to increase the effectiveness of digital interactions. “At the heart of what makes a company Big Social Mobile is the ability to identify and understand your customers,” say Big Social Mobile author David Giannetto. “Companies know how to do that in the physical world when consumers become customers, but they’ve been slow to adopt this same mentality across the digital landscape. Janrain makes connecting these two disparate worlds possible–Janrain helps companies bridge that digital divide–by embedding technology into the digital workflow that not only identifies each customers during each interaction, but also provides unparalleled insight into consumer demographics, social behaviors, community involvement and other data necessary to fully leverage your relationships.”

Read more about Janrain and their involvement with Big Social Mobile in this press release.

About Janrain
Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and user-generated content. Janrain powers customer identity management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Frankfurt, Singapore, Bangkok and Redwood City, CA. For more information, please visit www.janrain.com and follow @janrain.

January 14, 2015

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Webinar 1/22 – AgilOne

By dgiannetto | Media, Previous Events | No Comments

David Giannetto will be a Guest Speaker During the AgilOne Webinar 1/22 at 10:00am Pacific Time

Join Dominique Levin, CMO at AgilOne, to understand what today’s most progressive brands are doing with customer data, machine learning and personalization for 2015 in this hour long webinar on January 22 at 10am PST. She will be joined by guest speaker David Giannetto, author of the brand new “Big Social Mobile”, who will speak about what marketers need to know the merging of Big Data, Social Media and Mobile Technology with the enterprise and give his 2015 predictions. To join go to: HERE

About AgilOne

Think of AgilOne as your “data scientist” in the cloud. You can’t read the news without seeing an article about the explosion of big data. We’re actually helping you get value out of it – right away. We bring all customer data together, across all channels. Our technology then makes that data clean and applies self-learning, predictive algorithms and triggers the right hyper-personalized message or right-sized offer at the right time. Leave the data science to AgilOne, so you can focus on making marketing relevant again. – See more at: http://www.agilone.com

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