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Giannetto presents to Apex Audience – Using Layered Analytics to Drive Growth and Profitability

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David Giannetto addressed the audience of Apex on how today’s leading companies are using layered analytics to drive their business. Listen or download the presentation HERE. Sign-in required by Apex to view.

Abstract: For most companies data-driven marketing is nothing more than tracking consumers who visit their website and responding with personalized email. The result is an endless stream of outbound emails, low response rates and eventual discounts. But today’s best digital operators are using a series of analysis to uncover ideal consumers and ideal behaviors that can be combined to maximize conversion rates, market basket value and customer lifetime value. Learn how analysis such as personality, like-kind, pattern and taxonomy can be layered to create a digital marketing program designed to increase market penetration, open new market segments and create a sales pipeline.

Direct Link:https://apexsystems.webex.com/ec3000/eventcenter/recording/recordAction.do?theAction=poprecord&siteurl=apexsystems&entappname=url3000&internalRecordTicket=4832534b0000000375b8bb35002ef331249a42cdace6a3f84f7c855013ba14e50065c579bc7f7829&renewticket=0&isurlact=true&format=short&rnd=4374686967&RCID=b44c184da9d7e88b531f53313c18fc4c&rID=92944612&needFilter=false&recordID=92944612&apiname=lsr.php&AT=pb&actappname=ec3000&&SP=EC&entactname=%2FnbrRecordingURL.do&actname=%2Feventcenter%2Fframe%2Fg.do%2Fg.do

David Giannetto Radio Interview with Informer Media

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Informerlogo-300x69

Big Social Mobile – Big Data – Social Media – Mobile Technology for Companies and Consumers

David Giannetto sat down with Mike Manko for this interview distributed by Informer Media.

From the Las Vegas Informer: Information is still power, let’s learn to use it by talking with author David Giannetto… LISTEN TO THE RADIO INTERVIEW HERE

VISIT THE LAS VEGAS INFORMER MAGAZINE HERE

Direct Link: http://lasvegas.informermg.com/2016/02/26/big-social-mobile-step-by-step-program-for-companies-and-consumers/

David Giannetto on School for Startup Radio – Listen on Demand

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schoolDavid Giannetto with Jim Beach on 7 stations across the country, plus internet – Listen Now

Big Social Mobile author David Giannetto will join radio host and best-selling author Jim Beach on his School for Startups radio show airing on Liberty Express Radio, iHeart Radio, Roku and 7 FM stations across the country to discuss how today’s best and most progressive companies are leveraging the big data, social media and mobile technology that make them both “big social mobile” and respected by today’s social consumers. Join them to learn the latest tips, tricks, techniques and technology connecting companies and consumers, and see which one has the upper-hand.

Listen on Demand Here

About School for Startups Radio: Join host Jim Beach everyday at 6:00am and 6:00pm EST as he interviews entrepreneurs and great authors that can help you grow your business, or start one. The show airs on the following AmFm Stations…..

♦ Tampa AM 1630, FM 92.1
♦ Las Vegas AM 1520, FM 107.1
♦ Macon, GA AM 810, FM 87.9
♦ Lancaster, PA AM 1640, FM 102.1
♦ Boulder, CO FM 100.7
♦ Milwaukee FM 104.1
♦ Pittsburgh FM 107.3

@entrepreneurjim@school4startups, @dgiannetto, #bigSocialMobile

David Giannetto Interview – The Business Reinvention Show 7/14

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David Giannetto interview on Business Reinvention – New Marketing Thinking for the Digital Age

More than 10 years after social media and mobile phones went mainstream, marketers are still trying to make sense of the fast-changing media landscape and consumer behaviors. The change has compelled companies to rethink their organizational structure and alignment in addition to their capability to harness big data and respond to market intelligence.
In this episode, I will talk with David F. Giannetto, the author of “Big Social Mobile – How Digital Initiatives Can Reshape the Enterprise and Drive Business Results”. We will discuss the impact of social and mobile marketing on organizational structure, business planning, and marketing leadership. David will share best practices for closing the gap between today’s trendiest digital initiatives—big data, social media, and mobile technology designed to generate friends, data and downloads—and traditional organizational goals focused on creating customers, revenue and profit.

Listen to the program now or download the podcast from iTunes.

About Business Reinvention and Nancy Lin: “Business Reinvention with Nancy Lin” keeps you up to date on emerging trends and business innovations that could transform your industry. The show helps you make sense of new technologies and business models to understand their implications. Nancy Lin is a thoughtful and engaging host with a knack for asking questions that draw out unexpected insights. Her in-depth interviews with experts empower you to think innovatively and offer you inspiration and business lessons. “Business Reinvention with Nancy Lin” is broadcast live every Tuesday at 8 AM Pacific Time on the VoiceAmerica Business Channel. More information at http://www.bizreinvention.com

@BizReinvention, @dgiannetto, #bigsocialmobile

 

David Giannetto Interview – Best Seller TV (Video)

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Giannetto_BestSellerTC_thumbDavid Giannetto television interview on C-Suite TV

Big Social Mobile, author David Giannetto sat down with Best Seller TV host Taryn Winter Brill to describe the three initiatives that companies are spending money on right now, but ironically, are still struggling to get right: big data, social media and mobile technology. Companies are investing significantly in these three initiatives more than ever before, but have yet to see a definite ROI, despite the investment. Watch this interview to see what today’s leading companies are doing to overcome these challanges.

Watch the interview HERE.

Direct Link: http://bit.ly/CSTV-Giannetto

About C-Suite TV: C-Suite TV is a business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today, hosting such shows as C-Suite with Jeffrey Hayzlett, MYOB – Mind Your Own Business and Bestseller TV.  More information at: http://c-suitetv.com/

David Giannetto Interview – CFO Thought Leader

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CFOTLGiannetto interview on Finance’s role in social media, mobile technology and big data

Big Social Mobile author David Giannetto (@dgiannetto) sat down with Jack Sweeney (@CFOTL), host of one of today’s most successful podcasts, to discuss his new book and how finance is reacting to the arrival of big data, social media and mobile technology, and how it can be used to drive business results inside your organization.

Listen here (if supported):

 LISTEN ONLINE

Driving Change: The Ah-Hah! Moment – Excerpt

GIANNETTO: The good news for most organizations is they probably already have all three initiatives, at least any sizeable organization.  Some smaller organizations might not have mobile initiatives yet but that’s inevitable as well.  So, when I’m working with organizations, I’m trying to get them to think that things really haven’t changed.  Financial leaders have always had to balance priority.  And the good ones take a very clear look at what this initiative is going to do for the business, because they hold information relative to that profit equation and if the organization isn’t profitable in the long term, it’s not going to be around that long.  Social, mobile, big data, these things consume a lot of resources, there’s a lot of technology coming in that’s being brought there.  It’s all very expensive.

So, you have to really look at those specialized practitioners in the eye and say to them for example, what is this going to get the business because a friend, a follower or a fan is not the same thing as a customer, and they’re going to find that very intimidating, a very challenging question because big data, social media and mobile practitioners really have never been challenged to answer the question of what’s the ROI on their efforts.

READ THE TRANSCRIPT

ABOUT: CFO THOUGHT LEADER is a lively, groundbreaking business podcast. Our mission is to bring you personal firsthand accounts of CFOs who are driving change within their organizations. In addition to their company history we also share the career journey of our spotlighted guest: What did they struggle with? How did they persevere? What makes them successful?

We highlight leadership lessons, “Ah-ha!” moments, and the things that finance leaders stopped doing that was sapping value from their work. Our CFO thought leaders have taught us that one of the most important tasks is to identify “what to stop doing” in order to create the capacity for doing what is required by finance in the 21st century. CFO THOUGHT LEADER is all about inspiring finance professionals to take a leadership leap. We know that by hearing about the successes — (and yes, also the failures) — of others, today’s CFOs can more confidently chart their own leadership paths across the enterprise and take inspired action.

FOLLOW CFOTL ON iTUNES

 

Radio Interview 4/17 – NJ & Online

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wdvrfmDavid Giannetto on WDVR FM’s World of Work 4/17 @ 4:00pm in NJ and Online

Join radio host Shep Cohen, host of Public Radio’s The World of Work, on Friday 3/17 from 4 pm to 5 pm EST on WDVRFM in New Jersey — 89.7 FM & 91.9 FM — for an interview with Big Social Mobile author David Giannetto. David Giannetto will be in studio for this interview that serves his home town (Ringoes, NJ) and the central NJ and Eastern PA areas.

The interview will also be aired online at: http://www.wdvrfm.org/.  Select the “listen live” link.

About WDVR: WDVR FM hit the air waves on February 19, 1990 and provides a uniquely diversified format of music and talk. WDVR is a listener supported, totally community and family oriented station, offering radio programming which is always suitable for the entire family. In the often-voiced, unsolicited opinion of our dedicated listeners, “WDVR is a rare, breath of fresh air, in the cookie-cutter sameness of today’s radio landscape.”

David Giannetto interview – Good News Planet (video)

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goodnewsDavid Giannetto Video Interview on Good News Broadcast

David Giannetto sat down with veteran Television broadcaster Paul Sladkus for Good News Planet. The interview focused on the positive changes in the market and how they are being brought about after the emergence of consumer-controlled social media and mobile technology, and how this has forced a change in corporate behavior (corporate social responsibility) for the first time in over 400 years.

See the full interview here on Good News Planet: http://goodnewsplanet.com/big-data-part-i-of-iii/

Giannetto has long been one of the most vocal business theorists discussing the impact of capitalism on market dynamics, how it has undermined individuality and reduced the focus on quality–a view that has woven its way through his business writing since the opening pages of his first book, The Performance Power Grid.  “[The performance power grid methodology] is working to undo 400 years of bad learning,” writes Giannetto in his first book. “It is working against an economic model that undermines the very thing business need to succeed and to sustain success.  To Achieve these things, a new perspective and a new approach is required.” These concerns, and this effort, was further expanded upon by Giannetto within his third book Big Social Mobile in the context of what he calls the “corporate-consumer relationship.” While these beliefs remain subtle undertones throughout his writing, they have been seized upon by consumer advocates as one of the few realistic (even if unpopular) paths to achieve stronger corporate responsibility.

About Paul Sladkus: Sladkus was 49 years old when he founded Good News. “I started it to confront the consistent negativity in the world and media,” he says. “If we want to see a better world, then we have to shift what we are looking at.” Thus for the past 11 years, Sladkus has traveled the world bringing good news into our living rooms and our computers too. However, in most cases, he doesn’t have to go very far: the Good News comes to him as thousands of corporations, non-profits, public relations companies and individuals request that he tell their stories.  Sladkus already had significant experience before starting Good News. In the ‘70s, he worked at CBS on award winning shows such as All in the Family, Carol Burnett, Sonny and Cher and Love of Life. At PBS Channel 13 he helped create The Nature and Brain series. What’s special about Sladkus is his down-to-earth personality despite the many famous people he’s met throughout his life. Over the years he has interviewed Katie Couric, Les Paul, Michael Douglas, Ted Danson, Ted Turner, Deepak Chopra, Patch Adams, Mitch Albom, Jack Canfield, Marianne Williamson, Tiki Barber, Isabella Rossellini, Percy Heath, Mayor Michael Bloomberg, Kathleen Turner, Tina Turner, Tony Bennett, America Ferrera, Pete Seeger, Danny DeVito, Ben Vereen, Elmo, Harvey McKay, Chuck Close among many others doing good for the world.

C-Suite Conference 3/29 Book Signing – Boston

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C-SuiteNetworkConferencesDavid Giannetto will be at the
C-Suite Conference for a book signing 3/29 in Boston

Join David Giannetto on Sunday night, March 29th from 6:00pm to 8:30pm at the C-Suite Network Conference (held in the downtown Westin) for a special book signing event sponsored by Janrain. The conference is hosted by Jeffrey Hayzlett, and features some of the industries top executives and the world’s most elite thought leaders.

The conference focuses on new ideas, emerging technologies, techniques for navigating government policies, new forms of corporate capital, and other key information leaders need to know. The theme is Radical Leadership: Tearing down the status quo to make way for real success.

Request your Invitation

David Giannetto at SXSW 3/14

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Join David Giannetto at the
Janrain SXSW Event 3/14 10:00am

Who was the first company to connect consumers on social media to companies in the digital world?  Janrain (@Janrain).  It makes sense they usher in the next evolution of the how companies will interact with consumers at South by Southwest: #bigsocialmobile.  Join David Giannetto and the Janrain team as he leads the industry overview session at the Austin American-Statesman.

When: Saturday, March 14 from 10:00am
Where: Austin American-Statesman
305 S. Congress Ave
Austin, TX 78704